Performance marketing executive - ecommerce

JOB DESCRIPTION

Position : Performance Marketing Executive – E-commerce

Department : Marketing - E-commerce

Location : Kolkata, In-office, Full time

Reports to : Marketing Lead

Role Overview

We are seeking a data-driven, performance-oriented digital marketer with hands-on experience in Amazon Ads, Flipkart Ads, and analytics tools. The candidate will be responsible for managing marketplace advertising campaigns, optimizing sales performance, and leveraging insights from Amazon Brand Analytics (BA) and PI data to drive growth.

This role requires strong analytical ability, campaign management skills, and knowledge of e-commerce operations.

Key Responsibilities

Amazon Ads & Brand Analytics

Plan, execute, and optimize Amazon Sponsored Ads (SP, SB, SD, Video).

Analyze Amazon Brand Analytics (Search Query, Market Basket, Demographics) to identify keyword and category opportunities.

Use Amazon PI reports to track availability, Buy Box %, and operational blockers.

Manage A+ content, Brand Store updates, and creative testing for performance improvement.

Flipkart Ads & Marketplace Media

Plan and run Flipkart PLA, PDP, and Smart ROI campaigns.

Optimize campaigns for CTR, CVR, ROAS, and share of shelf.

Collaborate with Flipkart