Associate Marketing Cloud Email Specialist

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

he Opportunity :

epocrates, an athenahealth company, is seeking an experienced and detail-oriented Email Campaign Associate to lead the execution of B2B email marketing initiatives within Salesforce Marketing Cloud (SFMC) as well as, implement, grow, and scale our marketing automation program and maximize our outreach capabilities. As a core member of the Marketing Operations team, you will be responsible for owning the end-to-end build and deployment process for email campaigns that drive engagement with our commercial audiences-including pharmaceutical clients, healthcare advertisers, and strategic partners.

Position Summary :

The Salesforce Marketing Cloud Campaign Associate is responsible for Salesforce Marketing Cloud campaign implementation, execution, design, and ongoing support of our marketing automation programs. The ideal candidate will be able to build campaigns from both a technical and business perspective. This person would work alongside marketing and various other teams to implement campaigns to improve engagement and drive outcomes. The ideal candidate will be able to perform technical consultation for our business needs, as well as, perform technical development work required in the platform. This person will drive epocrates' marketing automation vision forward as we look to fully optimize Marketing Cloud.

The Team :

epocrates, Inc., an athenahealth company, is recognized for developing the #1 medical application among U.S. physicians for clinical content, practice tools, and health industry engagement at the point of care. epocrates has established a loyal network of more than one million health care professionals, including 50 percent of U.S. physicians, who routinely use its intuitive solutions to help streamline workflow and improve patient care. More than 1 million healthcare providers rely on epocrates and there are significant investments being made in product technology and innovation, and this year is a fantastic opportunity for marketing to re-energize the brand for customers, users and prospects. We are looking for the right candidate to help us reach our full potential this year and in the future.

Key Responsibilities :

Campaign Execution & Ownership (75%)

• . Manage the full campaign lifecycle in SFMC for B2B marketing efforts, including email setup, audience segmentation, QA, testing, and deployment
• . Build and maintain journeys, automations, data extensions, CloudPages, and templates in alignment with commercial marketing goals, triggered emails, ad hoc emails, subscriber lists, segmentation groups, and suppression lists
• . Monitor email and contact data quality and integrity while developing solutions and approaches to ensure cleanliness and quality of data from multiple sources through use of Everest / Validity and other tools
• . Own quality assurance and compliance across all campaign assets (CAN-SPAM, deliverability best practices, brand standards)
• . Collaborate with Sales and Marketing stakeholders to translate campaign briefs into scalable email workflows and align messaging with customer communications
• . Develop and maintain campaign documentation, campaign templates, and process guides to support repeatable, high-quality execution
• . Contribute to roadmap planning, helping evolve the MarTech stack in service of commercial objectives

Platform Administration & Technical Enablement (25%)

Qualifications :

About athenahealth

Our Vision : To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Our Culture : At athenahealth, our employees (or 'athenistas') are committed to making healthcare smarter. Our success is dependent on the diversity, collective spirit, and contributions of our people, clients and partners. We value teamwork and believe that the strength of our team comes from supporting each other and leveraging our specialized skills. If you are looking for company that will enable you to work outside of your comfort zone to transform the healthcare ecosystem, athenahealth is the place for you.

Our Perks : Along with health & financial benefits, our athenistas are offered a variety of perks that promote employee wellbeing such as commuter support, collaborative workspaces and dog-friendly offices - just to name a few.

athenahealth is committed to a policy of equal employment opportunity-that's why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We're happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at [HIDDEN TEXT] for assistance.

Skills Required

Css, Sql, Salesforce Marketing Cloud, Html, automation studio