Digital and Online Sales & Growth Specialist

About Serrari

Serrari Limited under Serrari Group is a Kenyan Company registered in Kenya and operating from Kenya with a regional and global outlook. Our business lines are structured around financial services, Online learning and advisory under Serrari Fintech, Serrari EdTech and Serrari Advisory corporate brands.

We are committed to helping realize the end poverty, quality education, economic growth and decent work and reducing inequality United Nations sustainable development goals as we deepen financial inclusion, financial empowerment, personal and small business growth and stimulate shared prosperity as the preferred digital lifestyle wealth management and online learning platform.

Digital and Online Sales & Growth Specialist Job Description

Job Title :  Digital and Online Sales & Growth Specialist

Department :  Sales & Marketing

Location :  Remote / Hybrid

Role Overview

SerrariEd and Serrari Goup Online Learning brand is seeking a results-driven  Digital and Online Sales & Growth Specialist  to drive customer acquisition, subscription growth, and revenue expansion for our online learning solutions. The ideal candidate will leverage data-driven sales strategies, digital marketing tools, and customer insights to enhance our sales funnel and maximize conversions.

About SerrariEd

SerrariEd provides comprehensive and flexible online learning solutions, specializing in personal and business Financial Literacy programs, ACCA, HESI A2, ATI TEAS7, HESI Exit, NCLEX RN and NCLEX PN exam preparation. Our mission is to empower students with high-quality learning resources designed by experts to enhance academic and career success.

Key Responsibilities

1. Customer Acquisition & Lead Generation

• Develop and execute digital sales strategies to attract and convert potential customers.
• Utilize SEO, PPC, social media, and email marketing campaigns to drive leads.
• Optimize conversion funnels through A / B testing, landing page enhancements, and user experience improvements.
• Collaborate with content and digital teams to create compelling sales-driven campaigns.

2. Subscription Growth & Retention

3. Revenue Growth & Sales Optimization

4. Digital Sales Channels & E-Commerce Strategy

5. Performance Metrics & Reporting

What You Will Be Doing

✅  Customer Acquisition & Engagement

✅  Subscription Growth

✅  Revenue Growth & Business Expansion

✅  Market & Competitor Analysis

What You Will NOT Be Doing

❌ Handling customer service queries (this will be managed by the support team).

❌ Creating course content (content development is handled by the subject matter experts).

❌ Managing social media accounts day-to-day (this falls under the social media and support team).

❌ Designing graphics or websites (handled by the design and development teams).

❌ Manually processing transactions (payment processing is automated).

❌ Engaging in aggressive or unethical sales tactics—SerrariEd values ethical and sustainable growth.

Core KPIs (Key Performance Indicators)

📊  Customer Growth

📊  Subscription Growth

📊  Revenue Growth

📊  Marketing & Conversion Metrics

Qualifications & Skills

Required :

Preferred :

Why Join SerrariEd?

Application Process :

Interested candidates should submit their resume and a brief cover letter outlining their experience and key achievements in digital sales and growth to recruiter@serrarigroup.com