Meta Ads Specialist (Facebook & Instagram Ads)

Performance Marketing Specialist – Meta Ads (International Clients)

Location : Work from Home

Experience : Minimum 3 years

Client Base : USA, UK, Europe, Australia (Healthcare / Clinics preferred)

About the Role

We are looking for an experienced Performance Marketing Specialist – Meta Ads to join our growing team at Trawlii Pvt. Ltd. The ideal candidate must have hands-on experience running Facebook & Instagram ad campaigns for international clients , with proven success in lead generation campaigns

Key Responsibilities

Plan, create, and optimize Meta (Facebook + Instagram) ad campaigns.

Manage lead generation campaigns for clients.

Conduct audience research, competitor analysis & campaign strategy planning.

Track campaign performance in Meta Business Suite / Ads Manager and report insights.

Optimize campaigns for ROI, CPL, and conversion goals.

Stay updated with Meta Ads policies, trends, and best practices.

Requirements

3+ years of experience in running Meta Ads campaigns.

Must have worked with international clients (USA, UK, Europe, Australia) .

Proven track record of generating leads through Meta Ads.

Familiarity with tools like Meta Business Suite, Ads Manager, and Google Analytics.