JOB DESCRIPTION
- Strong Domain knowledge and technical expertise in marketing analytics, Time series modelling, Bayesian modelling, Segmentation, Machine learning, Simulation and Optimization
- Technical Skills : SQL, Python, Power BI, and exposure to GCP environment.
- 2+ years of experiences in Digital analytics
RESPONSIBILITIES
Analyze datasets to generate deep insights on paid media, organic media and earned media.Building Marketing Analytics solutions such asCompetitive benchmarking
Hyrid Models using MMM and MTAAudience SegmentationStrong commitment to developing comprehensive documentation and promoting knowledge sharing.QUALIFICATIONS
Master's or Bachelor's degree in Data Analytics, Statistics, Economics or a related field (or equivalent combination of education and experience).Skills Required
Gcp, Power Bi, Python, Sql