Performance Marketing Specialist

About Protyze

Protyze is a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms.

We’re looking for a Senior Meta and Google Performance Marketing Specialist — someone who can not only execute but also strategize, structure, and scale campaigns profitably across multiple ad platforms.

Role Overview :

As a Performance Marketing Specialist, you will own end-to-end performance strategy, execution, and optimization across Meta Ads and Google Ads. You’ll work closely with the creative and product teams to develop scalable, high-ROAS campaigns, build robust account structures, and constantly push the limits of growth efficiency.

Key Responsibilities :

• Strategy & Planning
• Develop full-funnel performance marketing strategies across Meta and Google Ads to drive customer acquisition, retention, and revenue growth.
• Create audience and creative strategies tailored for each stage of the funnel.
• Plan media budgets, forecasting, and scaling roadmaps aligned with business goals.
• Campaign Execution & Optimization
• Build and manage advanced campaign structures (CBO / ABO, ASC, PMAX, search, and remarketing).
• Continuously test creatives, audiences, bidding models, and placements for optimization.
• Analyze performance data to identify scaling opportunities and optimize ROAS, CPA, and LTV.
• Manage and refine conversion tracking, pixels, UTM parameters, and event setups.
• Performance Analysis & Reporting
• Monitor campaign performance across all channels and create detailed performance reports with actionable insights.
• Track attribution and data trends through tools like GA4, Meta Ads Manager, Google Ads, and Data Studio dashboards.
• Identify growth levers through cohort analysis, funnel optimization, and data-backed scaling experiments.
• Collaboration
• Partner with creative, product, and analytics teams to create winning ad concepts and data-backed storytelling.
• Work with leadership to define monthly and quarterly growth targets and scaling plans.

Requirements :

Nice-to-Haves :

What You’ll Get :