Media Buyer

Media Buyer

Media Buyer (Meta / Google / YouTube) / Performance Marketer

FunnelsTraffic — Performance Marketing Agency for Coaches & Ed-Tech

About the Role

You’ll own paid acquisition for webinar / workshop funnels and lead-gen campaigns. Your north star is quality : high-intent leads that attend, engage, and buy — not just low CPL. You’ll plan, launch, optimize, and scale campaigns while partnering with our copy / design, funnel, and data teams. You’re hands-on, numbers-obsessed, and comfortable with fast creative testing.

What You’ll Do

Full-funnel media strategy : Translate client goals into campaign structures across Meta, Google (Search / YouTube), and optionally LinkedIn.

Quality-lead optimization : Improve show-up rate, lead-to-MQL %, sales-qualified rate, and ROAS; not just CPL.

Daily optimization : Budget pacing, bid strategies, audience refinement, placement audits, device / time / daypart testing, frequency & fatigue control.

Creative testing engine : Set up hypotheses, run A / B / C tests on hooks, angles, formats; maintain a creative backlog with clear “kill / scale” rules.

Data hygiene & mapping : Ensure L1 / L2 source mapping, UTM taxonomy, campaign / ad / ad-set lineage; align Sheets dashboards with CRM.

Policy & account health : Proactively prevent / resolve disapprovals; edit claims, adjust landing messaging, and coordinate with platform support.

Reporting & insights : Weekly narratives + dashboards : what we tested, what we learned, what we’re doing next.

Cross-team collaboration : Brief copy / design, review landing pages, and push CRO changes (forms, proof, friction, page speed).

Must-Have Skills & Experience

1–3 years in performance marketing with hands-on budgets (₹5–50L+ / mo).

Proven wins on webinar / workshop funnels or lead-gen where revenue attribution matters.

Deep platform fluency : Meta Ads (CBO / ABO, Advantage+, CAPI), Google Ads (Search, PMax, YouTube), retargeting ecosystems.

Strong analytics : reading cohorts, device breakdowns, placement performance, MMM-lite thinking, incrementality instincts.

Excel / Google Sheets comfort (lookups, pivots), clear written communication, client-friendly updates.

Nice-to-Haves

Experience in coaching / ed-tech niches.

Landing page / CRO chops, heatmap tooling, and simple copy tweaks.

Familiarity with lead scoring, LTV models, and first-party data playbooks.

KPIs You’ll Own

Lead Quality : Show-up rate (webinar / workshop), MQL%, SQL%, Cost per Qualified Lead.

Revenue Efficiency : MER / ROAS, CAC vs AOV / LTV.

Execution Velocity : Creative tests / week, time-to-first-learning, % budget on winners.

Hygiene : UTM & event accuracy, rejection rate, account health.

Tools You’ll Use

Meta Ads Manager, Google Ads / YouTube, GA4, GTM, Looker Studio / Sheets dashboards, WATI / Email, Hotjar / Clarity (optional), ClickUp / Notion.

Culture & Benefits

Impact-first, data-driven, fast experiments, honest reporting.

Access to real ad accounts across multiple coach brands.

Learning budget, playbooks, and growth path to Senior Media Buyer / Performance Lead.