Martech Solution Architecture - Analytics & AI Lead

Description

ROLE PROFILE

Job Title : Martech Solution Architecture – Analytics & AI Lead

Location : INDIA or UK (London)

Reports To : Head of Martech Solution Architecture & Enterprise Integration

Department Marketing CDT

Context / Scope :

Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. Arthur Guinness, Alexander Walker, and many other dedicated people that followed in their footsteps, cared deeply about the people and businesses they fostered, and the communities in which they operated. Today we stand on the shoulders of these giants and act with the same entrepreneurial spirit. We are a spirited company born of an incredible entrepreneurial legacy. The success of Guinness®, Smirnoff®, Johnnie Walker®, Tanqueray®, Baileys® and many more brands led to the formation of our company in 1997. And we only thrive today because of the talent of our people to grow our brands, old and new, and keep them strong. Our purpose, celebrating life, every day, everywhere means that our brands are part of celebrations big and small. We believe that living our purpose in full is to make the most of life - to be the best you can be at work, at home, with friends, in the community, and for the community.

In CDT, our objective is to provide world-class consumer experiences that drive brand & business growth – whilst doing so in the most efficient and sustainable way. We have stood-up 5 engines, supported by a transversal MarTech Transformation Office, to scale these outcomes in repeatable way – consistent technology, capabilities and operating models across marketing disciplines. We strive to create global tools to support markets and brands to deliver their shape of A&P in a productive manner.

Financial -

Indirect management responsibility for optimising cost of Analytics & AI technologies used across CDT, while maximising long-term value delivery in line with Martech strategy.

Market Complexity - Global span

Leadership Responsibilities & capabilities

• Large matrix team leadership across domain Product Leads, Tech Leads and SMEs (~10)
• 1-2 CDT senior stakeholders Engine Directors
• 3-5 D&T senior stakeholders Consumer & Customer EA, other EAs and domain specific stakeholders

Purpose of Role

The Martech Solution Architecture – Analytics & AI Lead ensures that Diageo’s marketing and consumer analytics technologies are architected to be secure, scalable, and innovative, enabling actionable insights, decision intelligence, and performance optimisation.

This role drives architecture excellence across analytics domains including Consumer Planning and Insights, Digital Pulse of Consumer, Marketing Effectiveness and Media Optimisation, Experiential, Consumer Engagement, Commerce Experience, Digital Monitoring and Performance.

They will also lead the design and implementation of AI and GenAI solution architectures across all Martech domains, ensuring consistency, compliance, and forward-looking innovation.

Top Accountabilities

Technology Roadmaps, Architecture & Design

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System Integration & Data Flows

Tool Evaluation & Stack Rationalization

Governance, Privacy & Compliance

Cross-Functional Collaboration

Performance Optimization & Scalability

Documentation & Knowledge Sharing

Qualifications and Experience Required

Barriers to Success in Role

Success is seen as :

Diversity statement :

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type : Regular

Primary Location :

Bangalore Karle Town SEZ

Additional Locations :

1HQ

Job Posting Start Date :