Regional Marketing Manager

Job description

Job Description : Regional Marketing Manager Company : Muthoot Finance Limited Location : Chennai / Coimbatore Experience Required : 3+ years Industry : Non-Banking Financial Company (NBFC)

About Muthoot Finance Limited :

Muthoot Finance Limited is one of the leading Non-Banking Financial Companies (NBFCs) in India, providing financial services to individuals, businesses, and institutions. With a vast network and strong financial foundation, Muthoot Finance offers a range of products, including gold loans, microfinance, and wealth management services. We are committed to providing innovative solutions while delivering a high level of customer satisfaction.

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Position Summary :

We are seeking a highly motivated and experienced Regional Marketing Manager to lead our marketing efforts in the Chennai / Coimbatore region. This position will play a crucial role in developing and executing regional marketing strategies, promoting Muthoot Finance's products, and enhancing brand visibility. The ideal candidate should have a strong background in marketing within the NBFC industry, with excellent communication and leadership skills.

Key Responsibilities :

Strategic Planning : Develop and execute regional marketing strategies aligned with Muthoot Finance’s overall objectives to drive brand awareness, customer acquisition, and revenue growth.

Campaign Management : Lead the planning, execution, and analysis of marketing campaigns in the region. Track performance metrics and optimize campaigns for maximum impact.

Brand Promotion : Strengthen Muthoot Finance’s brand presence in the region through various marketing channels including digital marketing, traditional media, events, and public relations.

Market Research : Conduct in-depth market research to understand regional customer needs, preferences, and competitive landscape. Identify new business opportunities and customer segments.

Cross-functional Collaboration : Work closely with the sales, product, and operations teams to ensure alignment of marketing strategies with business objectives.

Customer Engagement : Develop initiatives to engage customers through targeted promotions,

loyalty programs, and community outreach efforts.

Budget Management : Manage regional marketing budgets and ensure cost-effective allocation

of resources for maximum return on investment.

Reporting & Analytics : Provide regular reports on marketing performance, including KPIs and

ROI, and adjust strategies based on data insights.

Qualifications & Skills :

Experience : Minimum 3+ years of marketing experience, ideally within the NBFC or financial

services industry.

Education : Bachelor’s degree in Marketing, Business Administration, or a related field. A

Master’s degree (MBA) is preferred.

Skills :

o Strong understanding of the NBFC landscape and customer segmentation.

o Proficiency in digital marketing, social media, SEO / SEM, and content marketing.

o Excellent communication, negotiation, and interpersonal skills.

o Strong analytical skills with the ability to derive actionable insights from data.

o Ability to manage multiple projects simultaneously and meet deadlines.

o Leadership capabilities to manage a small team and collaborate with cross-functional

stakeholders.

Regional Knowledge : Familiarity with the Chennai / Coimbatore market and consumer behavior

trends is preferred.

Key Attributes :

Innovative Mindset : Ability to come up with fresh, creative marketing ideas to drive regional

growth.

Customer-Centric : Focus on delivering exceptional customer experiences and building longterm

relationships.

Results-Driven : Strong orientation toward achieving business goals and delivering measurable

outcomes.

Team Player : Ability to work effectively with cross-functional teams to implement regional

marketing initiatives.

Benefits :

Competitive salary and performance-based incentives

Health and wellness benefits

Career growth opportunities in a dynamic, expanding company

Work-life balance initiatives