Performance Marketing Specialist - 2-4 yrs experience

Leading American Fashion Brand “Members Only”, is looking for candidates to join their Digital Marketing team to handle Google ads, SA360 and Meta Ads .

Role Description :

• Overall :  Experience in E-commerce advertising through Google ads, SA360 and Meta.
• Strategy Development :  Develop and execute comprehensive paid media strategies that align with the company's marketing goals
• Campaign Execution :   Oversee the planning, setup, and day-to-day management of paid advertising campaigns, ensuring they are executed effectively and efficiently.
• Budget Management :   Manage and allocate budgets for paid media campaigns, ensuring optimal use of resources to achieve maximum ROI.
• Performance Analysis :   Continuously monitor campaign performance, analyse data, and make data-driven decisions to optimize campaigns for better results.
• Testing and Experimentation :  Lead A / B testing and experimentation to improve ad copy, creative, landing pages, and other elements of campaigns.
• Keyword and Audience Research :   Conduct research to identify high-potential keywords, audience segments, and targeting options to enhance campaign effectiveness.
• Reporting :   Generate regular reports on campaign performance, providing insights and recommendations for improvement to internal stakeholders.
• Compliance and Quality Assurance :   Ensure that all campaigns comply with advertising guidelines and maintain a high standard of quality and relevance.

At least 2 years of hands-on experience in performance marketing, including paid search, shopping ads, and Performance Max campaigns (Google Ads), paid social (Facebook, Instagram), and display advertising.

Role : PPC Specialist

Education : Graduate Required.

Industry Type : Fashion Brand

Department : Digital Marketing

Experience : 2-4 years

Employment Type : Full Time, Permanent