Regional Sales Manager

Job Purpose :

Responsible for driving sales growth and market penetration within the modern trade segment for the South & West region and Pan India eventually. This role combines strategic leadership with hands-on execution to achieve business objectives across sales operations, commercial activities, and trade marketing.

Key Responsibilities :

• Sales Strategy and Execution :
• Develop and implement a comprehensive sales strategy for modern trade channels to achieve revenue targets.
• Lead the identification of key accounts, negotiate agreements, and manage relationships with major retail chains.
• Monitor market trends, competitor activities, and customer feedback to optimize sales strategies.
• Commercial and Trade Marketing :
• Drive promotional activities, trade marketing campaigns, and merchandising initiatives to increase brand visibility and sales volumes.
• Analyze sales data and market insights to develop pricing strategies and promotional offers.
• Collaborate with marketing teams to develop impactful marketing materials and POS displays for modern trade partners.
• Operational Excellence :
• Oversee all operational aspects related to modern trade sales, including forecasting, budgeting, and resource allocation.
• Ensure compliance with company policies, procedures, and regulatory requirements.
• Collaborate cross-functionally with marketing, supply chain, and finance teams to streamline operations and enhance customer satisfaction.
• Relationship Management :
• Cultivate strong relationships with key stakeholders, including retailers, distributors, and internal teams.
• Represent the company at industry events, trade shows, and customer meetings to enhance brand presence and business opportunities.
• Team Leadership and Development :
• Manage a team of modern trade executives and ensure alignment with organizational goals.
• Provide leadership, coaching, and mentorship to develop a high-performance sales team.
• Conduct regular performance reviews, set objectives, and foster a culture of continuous improvement.

Interested Candidate can share their resume to hronboarding@astralltd.com