CityMall - Head - User Acquisition

About CityMall :

CityMall is a series-D funded (Raised series D round of $47 Mn recently in Sep 2025) e-commerce platform focused on 500 million new to internet users, collectively referred to as Bharat. As a horizontal e-commerce player, CityMall focuses on categories including grocery, FMCG products, electronics, apparel, household items & general merchandise.

Bharat consumers are untouched by traditional E-commerce with large players like Flipkart, Blinkit & Big Basket largely operating in the tier-1 & metropolitan cities of India and focusing on relatively premium households. Key bottlenecks for penetrating Bharat households are lack of trust, lack of familiarity to browse & purchase online, low average order value (which makes economic viability a challenge for the platforms), and lack of online credit channels (which neighbourhood stores offer).

CityMall is a highly effective channel to serve these consumers through a layer of "Community Partners". Community Partners act as social & geographical connectors between the end consumers and CityMall. They help us in reducing the last mile delivery cost and thereby make our operations cost the most efficient and lowest in comparison to all ecommerce platforms, making it viable to serve this consumer profitably.

Founded by IIT Delhi, IIT Kanpur and IIT Roorkee alumni with 10+ years of entrepreneurial experience, CityMall aims to bring e-commerce to Bharat consumers.

CityMall is backed by Top tier VCs like Accel Partners, General Catalyst, Jungle Ventures, Elevation Capital, Waterbridge, & Norwest and has raised $165 Mn in total capital so far.

Role Overview - Head User Acquisition

We're looking for a data-driven, experiments-obsessed Head of User Acquisition to turbocharge CityMall's growth engine. You will own all levers of paid and organic acquisition - from performance marketing to local GTM activations - and build a predictable, profitable user-growth funnel.

Role & Responsibilities

• Responsible for overall new user acquisitions
• Creating and executing a strong performance marketing strategy & execution plan.
• Own end-to-end user acquisition across Meta, Google UAC, ASA, programmatic, affiliates, OEMs, and emerging channels
• Drive performance-led influencer partnerships
• Plan new user pricing and offers to drive on-platform conversions and ROI
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Drive cross-functional alignment with product, brand, category, and 8-10 years of experience in performance marketing / growth, ideally in fast-scaling consumer tech startups (e-commerce, quick commerce, social commerce, fintech, mobility)
• In-depth understanding of the online marketing landscape to plan and execute strategies in search & display marketing, social media, affiliate marketing and others
• Hunger to experiment, bias for action, and comfort working in ambiguity
• Experience in executing online customer acquisition campaigns at a large scale
• Excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
• Ecommerce experience is plus plus

Why Join CityMall?

(ref : iimjobs.com)