Digital Media Specialist

Media Buying Specialist

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Job Description

As a Media Buying Specialist, you will be responsible for creating and executing effective advertising campaigns across various digital platforms.

Responsibilities :

• Developing ad accounts and setting up audiences to reach target demographics.
• Creating and launching campaigns that meet client objectives.
• Monitoring and auditing campaign performance to ensure optimal results.
• Highlighting discrepancies in rates and expected key performance indicators (KPIs).
• Conducting weekly analysis and suggesting optimizations to improve campaign effectiveness.
• Providing insights for monthly reports to inform planning decisions.
• Ensuring timely sharing of proof of service with clients.
• Staying up-to-date on industry benchmarking using analytics tools.
• Awareness of e-commerce platforms and their implications on media buying strategies.
• Assisting media buyers in day-to-day executions and ensuring smooth workflow between planning and buying teams.

Required Skills and Qualifications :

Benefits :

Others :