Field Marketing - FMG Squads

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role And Responsibilities

This market focused role serves as the face of marketing & communications to clients, sellers, business partners, analyst and media for a prioritized set of premier accounts in the country. You are externally focused to bring the voice of the client and market insights into IBM. You're responsible for knowing and understanding IBM clients, partners, sellers, offerings, and overall market trends – what's important to whom and why and how IBM can uniquely bring value to the client.

As a Field M&C Professional, You'll Build Market Engagement Plans In The Market To Drive Business Pipeline And Revenue Objectives Based On a Deep Understanding Of Clients And The Local Market. As a Field Marketer, You Will

• Design and execute local marketing and communications plans to support go-to-market strategies
• Leverage knowledge of multiple tactics and marketing and communications activities in your plans, including, live or virtual events, brand recognition, social media marketing, digital and email lead generation activities, and channel / partner marketing
• Brief, enable and collaborate with Sales, Clients, IBM Partners and / or internal stakeholders
• Measure, analyze, and report on the impact of marketing and communications activities

We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.

Required Technical And Professional Expertise

5+ years marketing experience in B2B technology arena

Strategic business planning acumen

Analytics and insight-based decision making

Narrative development and communications

Readiness to travel 20% annually

Fluency in English

Preferred Technical And Professional Experience

Skills Required

Salesforce Crm, Social Media Marketing