Talent.com
Meta Ads Performance Marketer (2+ year experience d2c)

Meta Ads Performance Marketer (2+ year experience d2c)

Ayuvya Ayurvedaerode, tamil nadu, in
4 hours ago
Job description

Role Overview

We are looking for a Performance Marketing Specialist (Meta Ads) who can own, optimise, and scale our Meta advertising ecosystem. You will work across both Ayuvya and imfresh to drive awareness, conversions, and high-ROAS growth for multiple product categories.

  • This role demands deep technical expertise, strong analytical thinking, and the creativity to turn insights into compelling campaign executions.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field.
  • 2–4 years of hands-on experience managing Meta campaigns for D2C / e-commerce brands (wellness, beauty, or personal care preferred).
  • Strong command over Ads Manager, Business Manager, Pixel, Conversions API, and attribution modelling .
  • Deep understanding of audience targeting, creative strategy, and campaign optimization.
  • Strong analytical skills with the ability to interpret data and take fast, informed decisions.
  • Excellent communication skills — crisp, clear, and insight-oriented.

    • Why AHPL

    At AHPL, you don’t just run ads — you build brands that matter.

    You’ll work on viral launches, creator-led campaigns, and category-defining products with a young, high-energy team. Every campaign you run directly impacts brand growth and consumer love. We believe in appreciation, autonomy, and a culture that values honesty, hustle, and creativity.

    Key Responsibilities Meta Ads Ownership

  • Develop and execute data-driven advertising campaigns across Facebook, Instagram, and Meta ecosystem to drive brand awareness, traffic, and sales.
  • Build full-funnel paid strategies tailored to Ayurvedic wellness and Gen Z personal-care audience clusters.

    • Audience & Consumer Insight

  • Conduct in-depth audience and behavioural research to define high-intent targeting segments.
  • Continuously refine custom and lookalike audiences for efficiency and scale.

    • Creative & Communication

  • Craft compelling ad copy, hooks, and angles in sync with brand tone.
  • Work closely with the in-house creative and content teams to develop thumb-stopping static, video, and UGC assets tailored for Meta placements.

    • Optimization & Data Analytics

  • Monitor KPIs like CTR, CPC, CPM, CPA, conversion rate, and ROAS daily.
  • Run structured A / B tests across creatives, audiences, landing pages, and objectives.
  • Provide actionable insights and iterate fast to maximize performance and ROI.

    • Reporting & Strategy

  • Prepare weekly and monthly performance dashboards with insights and recommendations.
  • Identify opportunities to scale budgets while maintaining efficiency.
  • Stay updated with Meta’s latest tools, policy updates, algorithm shifts, and best practices.
    • Create a job alert for this search

    Performance Marketer • erode, tamil nadu, in

    Related jobs
    • Promoted
    • New!
    Meta Ads Media Buyer : Cannabis Experience or Agency Experience preferred

    Meta Ads Media Buyer : Cannabis Experience or Agency Experience preferred

    Transparent eComTiruppur, IN
    Transparent eCom specializes in helping businesses in sensitive verticals like pharma, cannabis, alcohol, and mushrooms maintain compliance and keep ad accounts live on Meta, Google, and TikTok.Unl...Show moreLast updated: 14 hours ago
    • Promoted
    • New!
    Meta Ads Media Buyer : Cannabis Experience Or Agency Experience Preferred

    Meta Ads Media Buyer : Cannabis Experience Or Agency Experience Preferred

    Transparent eComTiruppur, Republic Of India, IN
    Transparent eCom specializes in helping businesses in sensitive verticals like pharma, cannabis, alcohol, and mushrooms maintain compliance and keep ad accounts live on Meta, Google, and TikTok.Unl...Show moreLast updated: 5 hours ago
    • Promoted
    Senior Performance Marketer

    Senior Performance Marketer

    PU PrimeSalem,Tamil Nadu, IN
    We are seeking a highly skilled.Senior Performance Marketing Manager.This role requires expertise in acquiring high-quality trader leads, optimizing. The ideal candidate will have managed large budg...Show moreLast updated: 15 days ago
    • Promoted
    Data Annotators and Content Moderators (Review & Labeling).

    Data Annotators and Content Moderators (Review & Labeling).

    Innodata Inc.Erode, IN
    AI and Machine Learning talent network.Data Annotators and Content Moderators (Review & Labeling).If you enjoy working with data, pay close attention to detail, and want to contribute to real-world...Show moreLast updated: 10 days ago
    • Promoted
    Content Moderator

    Content Moderator

    Innodata Inc.Erode, IN
    AI and Machine Learning talent network.Data Annotators and Content Moderators (Review & Labeling).If you enjoy working with data, pay close attention to detail, and want to contribute to real-world...Show moreLast updated: 8 days ago
    • Promoted
    Paid Media Buyer

    Paid Media Buyer

    Organic Co CompanySalem,Tamil Nadu, IN
    Job Opportunity : Paid Media Buyer – Full / Part Time (Remote - Freelance).We invite you to be part of a forward-thinking organization committed to driving impactful digital growth.Our company value...Show moreLast updated: 1 day ago
    • Promoted
    Annotation Specialist

    Annotation Specialist

    Innodata Inc.Erode, IN
    AI and Machine Learning talent network.Data Annotators and Content Moderators (Review & Labeling).If you enjoy working with data, pay close attention to detail, and want to contribute to real-world...Show moreLast updated: 6 days ago
    • Promoted
    Performance Marketing Executive (Google Ads)

    Performance Marketing Executive (Google Ads)

    hotsourcedSalem,Tamil Nadu, IN
    We’re a performance marketing agency that helps brands grow profitably through paid media.Our approach is lean, transparent, and channel-agnostic—focusing on what moves the needle for our clients.W...Show moreLast updated: 1 day ago
    • Promoted
    Meta Media Buyer | Fashion & Accessories

    Meta Media Buyer | Fashion & Accessories

    We TriumphErode, IN
    This isn’t just another media buying role.If you treat ad accounts like living systems—not slot machines….If your first instinct is to ask why a metric moved before touching a toggle….This might be...Show moreLast updated: 8 days ago
    • Promoted
    Content Moderators

    Content Moderators

    Innodata Inc.Erode, IN
    AI and Machine Learning talent network.Data Annotators and Content Moderators (Review & Labeling).If you enjoy working with data, pay close attention to detail, and want to contribute to real-world...Show moreLast updated: 9 days ago
    • Promoted
    AEP RT CDP Expert ( Full-time at a Fortune 500 tech MNC )

    AEP RT CDP Expert ( Full-time at a Fortune 500 tech MNC )

    HARPTiruppur, IN
    Deliver solutions for integrating various CRMs with Marketing Cloud.Integrate multiple tools using REST APIs and Webhooks. Connect AEP RT CDP with Marketing Cloud Interaction Studio and third-party ...Show moreLast updated: 1 day ago
    • Promoted
    Data Annotators

    Data Annotators

    Innodata Inc.Tiruppur, IN
    AI and Machine Learning talent network.Data Annotators and Content Moderators (Review & Labeling).If you enjoy working with data, pay close attention to detail, and want to contribute to real-world...Show moreLast updated: 8 days ago
    • Promoted
    Media Buyer - Meta Ads

    Media Buyer - Meta Ads

    ConfidentialTiruppur, India
    A performance-driven digital marketing and advertising agency operating in the e-commerce, D2C and growth-marketing space. We deliver ROI-focused paid media strategies, creative testing, and full-fu...Show moreLast updated: 13 days ago
    • Promoted
    Prompt Engineer

    Prompt Engineer

    R SystemsTiruppur, IN
    We are seeking a talented and innovative Prompt Engineer / Conversation Designer to join our dynamic team at Agentic A.The ideal candidate will possess a strong background in designing and maintain...Show moreLast updated: 1 day ago
    • Promoted
    Google Ads Manager / Specialist

    Google Ads Manager / Specialist

    WPP Media PerformanceSalem,Tamil Nadu, IN
    Google Ads Manager / Specialist.WPP Media Performance — Part-time, Remote.Every great agency evolves with intention.At WPP Media Performance, our evolution is shaped by a commitment to strategic ex...Show moreLast updated: 5 days ago
    • Promoted
    FACEBOOK ADS / GOOGLE ADS / TIKTOK ADS

    FACEBOOK ADS / GOOGLE ADS / TIKTOK ADS

    American Giant GlobalSalem,Tamil Nadu, IN
    We’re Hiring : Facebook Ads / Google Ads / TikTok Ads Specialist.A Workplace Built on Clarity, Ambition, and Integrity.This role is being introduced at a pivotal moment in our evolution, as we restr...Show moreLast updated: 2 days ago
    • Promoted
    Remote Ads Creative for Nanobag

    Remote Ads Creative for Nanobag

    TipTop Things LimitedSalem,Tamil Nadu, IN
    Remote
    Meta, TikTok, and other digital platforms.Develop ad concepts and storyboards that bring Nanobag’s brand values and unique selling points. Write engaging scripts and captions for short-form videos, ...Show moreLast updated: 7 days ago
    • Promoted
    Researcher - Psychometric Assessment

    Researcher - Psychometric Assessment

    MettlErode, IN
    Researcher – Psychometric Assessments.As an Assessment Researcher, the candidate will be responsible for developing and redesigning psychometric tools, conducting primary and secondary research, st...Show moreLast updated: 15 days ago