Job Description
Job Title : Campaign Coordinator
No. of Positions : 01
Employment Type : Full-Time
Work Location : Narsingi, Kokapet, Hyderabad
Work Timings : 9 : 30 AM to 6 : 00 PM (Monday to Saturday)
Compensation : ₹5 to 6 Lakhs per annum
Reports to : Manager – Digital Marketing & Communications
Role Summary
We are seeking a highly skilled and data-driven Campaign Coordinator to strategize, execute, and optimize multi-platform digital marketing campaigns. This role demands expertise in Meta (Facebook / Instagram) and Google Ads, AI-driven marketing tools, and performance tracking to maximize ROI and achieve business objectives.
Key Responsibilities
1. Digital Campaign Strategy & Execution
- Plan, execute, and optimize Meta (Facebook / Instagram) and Google Ads campaigns.
- Manage PPC campaigns with a focus on ROI and performance metrics.
- Develop and implement A / B tests for creatives, targeting, and landing pages.
- Leverage AI tools to forecast performance and improve campaign outcomes.
- Utilize RTB and display ad networks for lead generation and brand visibility.
2. AI-Driven Marketing
Use tools like ChatGPT, Midjourney, and AdCreative.ai to create high-performing ad creatives and copy.Apply predictive analytics platforms (e.g., Albert AI, Pencil) to optimize ad performance.Automate audience segmentation and targeting through AI-based insights.3. Landing Page & Conversion Optimization
Optimize landing pages using platforms like Unbounce, Instapage, or WordPress.Execute CRO initiatives using tools such as Hotjar and Google Optimize.Ensure landing pages are SEO-optimized and conversion-focused.4. Analytics, Reporting & Performance Tracking
Monitor and report key performance metrics : CTR, CPC, ROAS, CPA, and engagement rates.Create actionable dashboards and custom reports using GA4, Meta Ads Manager, and Looker Studio.5. CRM Integration & Funnel Management
Integrate CRM tools like LeadSquared, HubSpot, or Zoho with digital campaigns.Customize dashboards to track campaign KPIs and build lead funnels for the sales team.Generate detailed performance reports aligned with business objectives.Qualifications & Skills Required
Bachelor's degree in Communications, Political Science, Marketing, or a related field.3+ years of proven experience managing Meta and Google Ads campaigns.Proficiency in landing page optimization tools (e.g., Unbounce, Leadpages).Experience using AI tools for ad creation and performance analysis.Strong analytical skills using Excel, Google Sheets, and GA4.Knowledge of CRO tools and A / B testing frameworks.Hands-on CRM experience (LeadSquared, HubSpot, or Zoho).Excellent communication, organizational, and problem-solving skills.Ability to multitask, work independently, and meet tight deadlines.Creative, structured, and strategic mindset with strong execution abilities.Proficiency in campaign tools and technologies, with experience in team and volunteer management.Preferred Qualifications
Certifications : Meta Blueprint, Google Ads, or HubSpot.Experience with programmatic ad platforms (e.g., DV360, The Trade Desk).Familiarity with advanced AI tools for competitor analysis, keyword clustering, and performance forecasting (e.g., Albert, Pattern89, Celtra).What We Offer
A supportive and collaborative work environment.A spiritually conducive workplace.Opportunities for professional growth and development through various projects.Competitive salary and benefits package.Lunch Prasadam provided.Skills Required
Digital Marketing, Social Media, Google Ads
