Key Accounts Manager (E-commerce)

Qualification & Experience

MBA from Premier B-School, with 4-5 years’ experience.

Prior experience in E-Commerce role while managing key accounts independently.

Exposure to FMCG / e-commerce industry will be an advantage along with experience of handling P&L and category.

Key Deliverables of the Role

Sole custodian of business for the Ecommerce accounts with the specified set of platforms.

Building a strong presence in Ecommerce channel in the given accounts, with clear merchandising lead indicators.

Participate in ideation on new launches / product ideas / combos etc and fully own the execution thereof.

Implement Way of Working as per guidelines, with a thorough review mechanism.

Track daily / weekly sales across customers and work towards betterment in same.

Responsible for revenue, business growth and costs / budget management.

Grow Portfolio of Platforms actively dealing in your set of brands.

Maintaining all sell-out and stock data in relevant formats.

Work closely with marketing heads for Digital marketing budgets and initiatives for the category. Also be the custodian for Content on all key brands.

Build the Online Strategy for key sub-categories.

Achieve top-line and sell-out / primary targets for the Category for all accounts for the year.

Fully responsible for overall commercial, operational and other related business aspects.

Knowledge, Skills & Competencies

Execute with Impact

Analytics driven decision making

Collaborate to win in the market

Communicate & Negotiate impact fully

Reporting Relationships

Upwards – Head E-Commerce

Other Functional Interfaces

Internal - Trade & Customer Marketing teams, Marketing teams, Supply Chain & Commercial teams

External - Category Heads & E-Commerce chains, Agencies

Growth Path & Future

Can grow & take on higher responsibility within the E-Commerce

The role holder can take on Customer Marketing roles & Trade Marketing roles within the General / Modern Trade channels