Creative Director

Role Overview

Lead the creative vision and strategy for all client campaigns across the D2C ecosystem. Responsible for maintaining brand consistency while driving innovative creative solutions that convert across multiple touchpoints from brand inception to marketplace sales.

Key Responsibilities

Creative Leadership & Vision

Develop and execute comprehensive creative strategies for D2C brands across all platforms

Lead creative ideation sessions and brand positioning workshops

Ensure creative alignment with business objectives and ROI targets

Oversee creative quality standards and brand consistency across all deliverables

Brand Development

Guide brand identity creation from inception to market launch

Develop brand guidelines, tone of voice, and visual identity systems

Create compelling brand narratives that resonate across multiple consumer touchpoints

Establish creative frameworks for brand extension and evolution

Landing Page Optimization

Collaborate with web designers on landing page optimization for search traffic

Implement A / B testing for landing pages and conversion funnels

Optimize Quality Score factors and ad relevance

Ensure search ads align with landing page content and user intent

Campaign Strategy & Execution

Conceptualize integrated campaigns across digital and marketplace platforms

Direct creative execution for Amazon, Flipkart, Blinkit, Swiggy, and other marketplaces

Oversee advertising creative for Meta, Google, YouTube, and emerging platforms

Ensure creative adaptability across various ad formats and platform specifications

Team Management

Manage and mentor creative strategist and graphic designer

Foster collaborative environment with cross-functional teams

Conduct performance reviews and professional development planning

Recruit and build creative talent pipeline

Client Relationship Management

Present creative concepts and strategies to C-level executives

Manage client expectations and feedback integration

Lead creative pitches and new business presentations

Maintain long-term creative partnerships with key clients

Key Performance Indicators

• Creative campaign performance metrics (CTR, conversion rates, ROAS)
• Client satisfaction scores and retention rates
• Team productivity and creative output quality
• New business acquisition through creative excellence
• Brand awareness and perception improvements for clients

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