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Sr Associate-Digital Marketing
Media.netDelhi, India2 days ago
Job descriptionRun both regular as well as retargeting campaigns on Search + Display campaigns on Google Construct top targeting segments based on campaign goals through demographic data, Affinity Use data from Google Ads as well as our internal data tools to expand, evolve, and optimize paid Perform daily account management for websites targeted to the US / UK Markets, across various Provide conversion-focused ad creative direction and write ad copies based on past data Generate weekly and monthly reporting for all major metrics, goals tracking & revenue tracking Monitor and administer web analytics dashboards, reports and key reporting tools, and identify Work closely with the in-house team to ensure targets are hit Staying current with best practices, strategies, and industry standards related to social media Stay on top of Google Ads Policies At least 2+ years running conversion focused digital advertising campaigns on Google Ads, with Highly proficient in Adwords Editor Comfortable with A / B testing methods Excellent with Excel Experience in working in the US / CA market a plus Ad copywriting experience with Google Ads audience as the target
We are looking for a seasoned / experienced Google Ads Specialist, to be based in our Mumbai HQs.
Someone with at least 2 + years of experience, having worked with fast paced Adtech agencies or
companies in a dynamic, high-performance work atmosphere.
Core Responsibilities
- Apply appropriate analysis and optimization techniques to scale paid media performance
campaigns on Google Ads
markets, Custom Audiences, and other available data
performance campaigns
About the Role
categories like Travel, Retail, Finance, Health, etc.
Learnings
key areas of importance in accordance to internal performance goals
marketing, search engine marketing, analytical & eCommerce tactics
What skills & experience do you need?
ROI-related KPIs
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Sr Marketing • Delhi, India
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