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Marketing Automation Specialist (Hubspot & ABM)

Marketing Automation Specialist (Hubspot & ABM)

ConfidentialHyderabad / Secunderabad, Telangana
30+ days ago
Job description

Job description

  • We are seeking a skilled HubSpot Automation and ABM Specialist with a minimum of 4 years of hands-on experience
  • The ideal candidate will have a strong technical background and proven expertise in implementing and managing HubSpot automation, lead and account scoring, email sequence automation, and ABM strategies
  • Experience with ABM tools such as 6sense, Demand base, and RollWorks is essential
  • This role is critical to driving our marketing efforts and ensuring the successful execution of targeted campaigns

Key Responsibilities :

HubSpot Automation :

  • Design, implement, and optimize marketing automation workflows using HubSpot.
  • Create and manage email marketing campaigns, lead nurturing workflows, and automated communications.
  • Develop and execute email sequence automation to nurture leads and engage with prospects.
  • Implement lead scoring and account scoring models to prioritize and qualify leads effectively.
  • Monitor and analyze the performance of automation campaigns, providing insights and recommendations for improvement.

    • Account-Based Marketing (ABM) :

  • Develop and execute ABM strategies to target and engage high-value accounts.
  • Collaborate with sales and marketing teams to align on account targeting and personalized content creation.
  • Create and manage account-based marketing campaigns tailored to specific target accounts.
  • Utilize ABM tools such as 6sense, Demandbase, and RollWorks to enhance targeting and campaign effectiveness.
  • Measure and report on the effectiveness of ABM campaigns, adjusting strategies as needed to achieve desired outcomes.

    • Technical Expertise :

  • Utilize HubSpots suite of tools, including CRM, CMS, and marketing automation, to drive marketing initiatives.
  • Ensure data integrity and segmentation within HubSpot, maintaining accurate and up-to-date records.
  • Troubleshoot technical issues related to HubSpot and ABM tools, providing solutions and optimizations.

    • Workflow Implementation and Management :

  • Design and implement automated workflows to streamline marketing processes and improve efficiency.
  • Continuously optimize workflows based on performance metrics and feedback.

    • Reporting and Analytics :

  • Create and maintain dashboards to track key performance indicators (KPIs) and campaign metrics.
  • Provide in-depth reporting and analysis on campaign performance, lead and account scoring effectiveness, and overall marketing impact.
  • o Communicate campaign performance and insights to stakeholders through regular reports and presentations.

    • Collaboration and Communication :

  • Work closely with cross-functional teams to ensure seamless integration of marketing automation and ABM efforts.
  • Provide training and support to team members on HubSpot best practices and ABM techniques.
  • Communicate campaign performance and insights to stakeholders through regular reports and presentations.

    • Required Qualifications :

  • Bachelors degree in Marketing, Business, or a related field.
  • Minimum of 4+ years of hands-on experience with HubSpot automation, lead and account scoring, email sequence automation, and ABM strategies.
  • Strong technical skills and proficiency in HubSpot CRM, CMS, and marketing automation tools.
  • Proven track record of designing and implementing successful marketing automation workflows and ABM campaigns.
  • Hands-on experience with ABM tools such as 6sense, Demandbase, and RollWorks.
  • Excellent analytical and problem-solving abilities, with a data-driven mindset.
  • Strong communication and collaboration skills, with the ability to work effectively in a team environment.
  • Ability to manage multiple projects and priorities in a fast-paced, dynamic setting.
  • Preferred Qualifications :
  • HubSpot certifications in Inbound Marketing, Marketing Automation, and / or ABM.
  • Experience working in a B2B marketing environment.
  • Knowledge of other marketing automation and CRM platforms.

    • Skills Required

    Career Development, Cms, Crm

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