Frontline Sales Representative

Berger Paints India Limited, a leading player in the Indian paint and coatings industry, is expanding its team and inviting applications for the role of Sales Executive (Off-Roll) in Nashik. This role offers an exciting opportunity for individuals with a passion for field sales, dealer relationship management, and influencer engagement in the building materials sector.

Key Responsibilities :

As a Sales Executive, you will be responsible for driving sales growth, strengthening channel relationships, and expanding market presence. Key responsibilities include :

1. Primary Sales Execution :

• Generate and manage primary sales from an assigned set of dealers within your territory.
• Monitor dealer performance and ensure consistent order flow and stock rotation.

2. Dealer Relationship Management :

• Maintain regular interaction with dealers to address concerns, resolve issues, and provide product and scheme-related support.
• Ensure dealer satisfaction and loyalty through effective service and communication.

3. Influencer Engagement & Network Expansion :

• Work closely with existing influencers (e.g., painters, contractors) to promote secondary sales and drive brand preference at the site level.
• Identify and onboard new influencers to expand reach and strengthen dealer-influencer partnerships.

4. Site Visits & Business Conversion :

• Conduct field visits to ongoing and new construction sites to promote Berger Paints products.
• Convert potential opportunities by influencing key decision-makers and ensuring product supply through aligned dealers.

5. Training & Market Communication :

• Conduct regular shop meetings and training sessions for dealers and influencers to share updates on product launches, schemes, business performance, and brand positioning.
• Act as the frontline representative of the brand in the market.

Compensation & Benefits :

• Fixed Salary : 14,000 – 16,000 in-hand per month (negotiable based on experience)
• Monthly Working Allowance : 5,750
• Performance-Based Incentives : Up to 22,500 / month on target achievement

Ideal Candidate Profile :

We are seeking high-energy individuals with a strong interest in field sales and customer relationship management.

Experience :

• Preferred : 12+ months of experience in field sales, business development, or project-based selling
• Open to Freshers with strong motivation and interpersonal skills

Preferred Industry Backgrounds :

• Telecom & DTH services
• Insurance & Financial products
• Consumer Durables
• Building Material Industry (e.g., Paints, Laminates, Plywood, Electricals, Cement, Pipes, Lubricants, Hardware, etc.)

Key Skills & Attributes :

• Excellent communication and relationship-building skills
• Self-driven with a focus on target achievement
• Ability to handle field operations and build a robust dealer network
• Willingness to travel locally and engage with stakeholders at all levels
• Strong problem-solving and negotiation skills

Job Location : NASHIK

Employment Type : Off-roll position

Skills Required

Business Development, Influencer Engagement, Field, Market Communication