Brand Growth Lead

BRAND MANAGER - GAJAB | Bring the Bazaar Online

ABOUT GAJAB

Gajab is reimagining online shopping for India's next 100 million value-seeking users. We're building India's first AI-powered bargaining marketplace — where technology negotiates on behalf of customers and sellers, recreating the interactive, joyful bazaar experience at your fingertips.

Our Mission : To bring the real "desiness" of shopping online — the thrill of negotiation, the joy of getting a great deal, and the human touch of India's vibrant bazaars — all powered by smart technology.

We're bootstrapped with 1000+ days of runway, backed by founders with strong business track records. Pre-beta launches next month. Our Brand Voice : Fun, playful, localized, and street-smart.

WHY JOIN GAJAB?

Own the Brand from Day One : Build GAJAB's entire brand identity from near-zero. This isn't about managing — it's about creating a movement.

Speak to Real India : Your audience is families earning ₹15-50K / month across tier 2 / 3 cities who love shopping, value money, and appreciate great deals.

Creative Freedom : From memes to mass campaigns — you decide what works. Test, learn, iterate, scale.

Work with Founders Directly : Report to founders and brand head. Your ideas reach execution in days, not months.

Scale Fast : Go from pre-launch buzz to regional brand recognition to 100 Cr GMV support in 12 months.

ROLE OVERVIEW

The Brand Manager will own GAJAB's entire brand strategy, creative direction, and marketing execution — from defining brand guidelines to launching viral campaigns, building social presence, and creating buzz that drives app downloads and transactions.

Target : Support 100 Cr GMV achievement, drive app downloads, create regional brand buzz across 2-3 cities in 4 states initially.

KEY RESPONSIBILITIES

Brand Building : Develop GAJAB's complete brand identity, guidelines, and positioning that resonates with tier 2 / 3 India. Build a brand that celebrates Indian bargaining culture.

Campaigns : Plan and execute 360-degree campaigns across digital, social, influencer, PR, and offline. Create viral moments — memes, reels, trends — that drive organic reach and app downloads. Content : Oversee all content and collaborate with in-house design and content teams. Ensure consistent, fun, localized brand voice across all touchpoints.

Social Media : Build GAJAB's presence on Instagram, Twitter, YouTube. Drive organic growth and engagement. Start guerrilla marketing on Medium, Quora, Reddit to seed positioning.

Influencer Marketing : Plan large-scale influencer meetups with 100-150 creators creating simultaneous buzz in regions. Create mass viral moments.

PR : Build PR strategy, secure media coverage, and position founders as thought leaders.

Team Building : Hire and lead 4-5 member marketing team across social media, performance marketing, and partnerships.

Analytics : Track app downloads, engagement, conversion. Balance brand building with performance metrics.

Budget : Manage ₹5L to ₹20-25L monthly marketing budgets and vendor relationships.

WHAT SUCCESS LOOKS LIKE

After 3 Months : Pre-launch buzz created. 1-2 viral campaigns executed. 5-member team operational. First influencer meetup done.

After 6 Months : Brand established in 2-3 cities. Multiple viral moments. Strong organic social presence. Marketing contributing to GMV targets.

After 12 Months : GAJAB recognized as fun, relatable brand for tier 2 / 3 India. 100 Cr GMV supported. 8-10 member team executing autonomously.

IDEAL CANDIDATE

Must-Have Experience :

• 7+ years in brand / marketing at D2C brands or marketplaces
• Worked extensively with tier 2 / 3 India — understanding their language, behavior, shopping psychology
• Built brands from 0 to 1 or early-stage scaling
• Launched viral campaigns and built social media presence organically
• Deep experience with regional influencers and culturally relevant marketing

Must-Have Mindset :

Must-Have Skills :

Nice-to-Have :

Deal-Breakers :

COMPENSATION & WORK SETUP

Compensation : Competitive salary based on experience. Budget is not a constraint for exceptional talent.

Performance Bonus : Yes — tied to campaign success, downloads, engagement, and GMV.

Location : Marol, Andheri East, Mumbai

Work Mode : 5 days in office (Mon-Fri, 9 : 30 AM-6 : 30 PM), Saturdays WFH, 2 additional WFH days / month for health support

Leave Policy : 12 Festive Leaves + 18 Paid Leaves

Reporting to : Founder & Brand Marketing Head

Team : Work with in-house Design and Content Teams (already present)

Start Date : Immediate joiners preferred, can wait up to 30 days

HOW TO APPLY

Send your resume to : hr@gajab.com Subject Line : "Brand Manager - [Your Name]"

What Happens Next :

WHY THIS ROLE IS SPECIAL

You're not joining to "manage campaigns" — you're joining to build a brand from scratch.

You'll have :

If you've been waiting to build a brand for real India (not metro elites), create viral moments that matter, and work with speed and creative freedom — this is it.

GAJAB is bringing the bazaar online. Come make it iconic.