Exhibition Sales

At Times Internet , we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions. Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile, among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

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About Business Unit : ETB2B

ETB2B was started 6 years back as an intrapreneurial venture where the idea was to go deeper within the different industries ETB2B runs specialised B2B media portals & communities covering news, opinion, analysis, etc. These niche portals are either based on industry ( like auto, telecom, etc) or function ( CIO, CFO, etc). Here are portals that we run : ETAuto.com, ETTelecom.com, ETCIO.com, ETRetail.com, ETEnergyWorld.com, ETRealty.com, ETGovernment.com, ETTravelworld.com, ETHospitalityworld.com, ETCISO.in, ETBrandEquity.com, ETCFO.com, ETHealthworld.com, ETBFSI.com, ETHRworld.com, ETLegalWorld.com. Apart from media verticals, we also run ETMasterclass.com and vconfex.com .

Business Vertical - ET Education

Location : Noida

About the vertical :

About the role : As a Product & Partnership resource in the ETEducation, you will play a pivotal role in driving sales and partnerships for our events and exhibitions. You will be responsible for building relationships with educational institutions, corporations, and edtech, understanding their needs, and offering tailored solutions that enhance their academic capabilities and clients' success.

What are we looking for?

Dedicated individual with a minimum of 1+ years of experience in B2B Sales, Exhibition / Expo Sales, or Business Development , as you will be responsible for driving revenue by securing sponsorships and exhibitor sales for our education IPs and projects.

Track, measure, and analyse all sales initiatives , including pipeline health, lead conversion rates, and client retention metrics, to optimise sales strategy and performance.

Share comprehensive performance reports (sales forecasts, deal closures, and post-event feedback) with all key internal and external stakeholders.

Comfortable conducting effective negotiations and closing deals with senior leadership and decision-makers within educational institutions, corporate entities, and EdTech companies.

Key Responsibilities :

1. Sales & Revenue Generation

Drive revenue by securing sponsorships, exhibitor sales, and partnerships for education IPs & Projects.

Achieving his target while contributing to the development and growth of the ET Education vertical.

Identify, approach, and convert leads into long-term partnerships, focusing on high-potential organisations.

2. Client Relationship Management

Build and maintain strong relationships with sponsors, exhibitors, and clients to ensure repeat business and satisfaction.

Conduct regular follow-ups, gather feedback, and address any client concerns to ensure a high level of engagement.

Develop customised solutions and packages to meet the unique requirements of each sponsor and exhibitor.

3. Market Research & Lead Generation

Research and identify new market trends, competitor activities, and potential partnership opportunities within the education industry.

Generate and qualify leads through networking, industry events, digital channels, and direct outreach.

Maintain a robust pipeline of prospective clients for future events and custom projects.

4. Proposal Development & Presentation

Prepare tailored sponsorship proposals and presentations that align with clients’ branding and business objectives.

Present proposals and close deals through effective negotiations and relationship-building

Work closely with marketing and operations teams to ensure alignment between client expectations and event deliverables.

5. Project Support & Coordination

Coordinate with event management teams to ensure sponsor requirements are met during the event (branding, visibility, customized booths).

Facilitate on-ground client interactions, offering support to sponsors and exhibitors for seamless event execution.

Collect post-event feedback from sponsors to improve future engagements and maintain long-term relationships.

6. Customised Project Management

Develop, pitch, and manage custom projects and experiential activations for clients in the school education sector.

Oversee the delivery of these projects, ensuring timelines, budgets, and client expectations are met.

7. Upselling & Cross-Selling

Identify opportunities for upselling and cross-selling additional services or future projects to existing clients.

Promote added-value options, such as digital promotions, on-site branding, or a portal, and digital sales to maximise revenue.

Qualifications

Bachelor’s degree in Marketing, Business, Education, Media, or related fields.

0–3 years of experience in sales, marketing, events, or partnerships.

Exposure to the education or media / events industry preferred.

Familiarity with digital outreach tools and website content management is an advantage.

Interested candidates may share their resume at shreya.rungta@timesinternet.in