Posted on 26/05/2026
Mission
Are you passionate and do you practise sports? Do you enjoy helping others discover and pursue their favorite sport? If yes, then Decathlon is the right place for you!Responsibility 1: Catchment Penetration & Brand Awareness
Conducted market research across target zip codes to identify dominant sports trends and established strategic partnerships with local places of practice.
Orchestrated high-visibility pop-up events at premium, high-traffic locations to boost product exposure and brand recall.
Sourced, negotiated, and secured high-value coaching alliances to drive sustainable, long-term institutional tie-ups.
Responsibility 2: Community Building & User Engagement
Engineered robust Decathlon Cycling Community (DCC) and Decathlon Running Community (DRC) planners, mapping out strategic routes to maximize group participation.
Executed weekly sports clinics to facilitate product trial zones, driving user acquisition through interactive "test-and-try" experiences.
Recruited and managed local Sports Ambassadors to amplify brand notoriety and champion product usage within the community.
Responsibility 3: Corporate, Institutional & Cross-Brand Alliances
Negotiated exclusive venue partnerships ensuring 100% Decathlon product placement alongside co-branded directional signage.
Partnered with schools and corporate entities to manage full-scale sports days embedded with clear, conversion-oriented Call-to-Actions (CTAs).
Spearheaded cross-marketing campaigns with complementary brands to launch exclusive mutual offers, expanding brand visibility and customer acquisition.
Profile
Are you someone who can’t sit still at a 9-to-5 desk job? Do you love sports, meeting new people, and making things happen? If yes, this is your playground.
As our Sports Activation & Community Lead, you will be the face, voice, and energy of Decathlon across Mumbai’s prime neighborhoods. You won't just be selling products; you will be building a sports culture. From hosting massive weekend cycling rides to partnering with schools, colleges, and premium hubs, you will build and run your own community from scratch.
Omni Sport Advisor • Mumbai, IN
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