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Kushals Retail - Regional Marketing Manager
Kushals Retail - Regional Marketing ManagerKushals Retail Pvt LTD • Chennai, India
Kushals Retail - Regional Marketing Manager

Kushals Retail - Regional Marketing Manager

Kushals Retail Pvt LTD • Chennai, India
2 days ago
Job description

Job Description :

  • Regional Marketing Manager is responsible for overseeing marketing campaigns and initiatives to increase brand awareness as well as sales for an assigned region.
  • This role is also responsible for driving new store launches and their sustenance and growth campaigns.

Notes :

  • Strong knowledge of digital marketing & know how of per marketing.
  • Expert in market research analysis, customer segmentation, customer profiling.
  • Marketing expertise in RFM, Retention, Loyalty.
  • Ability to do or assist in media plan ( online and offline).
  • Activation experience a must.
  • Expert in Analysis, Excel , Power BI, Data.
  • Decison to be made : Regional Located vs Centrally Achieve Sales Targets : Lead and execute marketing campaigns to meet or exceed predefined sales targets for each store in the assigned rew regions containing around to 30 to 40 stores.
  • Enhance Customer Insights and Market Understanding : Regularly analyze sales data to identify customer preferences and market trends, and use this data to inform marketing strategies.
  • Strengthen Stakeholder Relationships : Serve as the single point of contact for Regional and Cluster Managers, facilitating seamless communication and effective marketing support.
  • Improve Underperforming Stores : Identify and implement targeted marketing initiatives to turnaround the performance of stores that are not meeting sales expectations.
  • Increase Brand Awareness in Local Markets : Develop and implement strategies to build and maintain brand presence in local markets, aiming to increase footfall and market Develop and oversee sales-oriented marketing initiatives to enhance brand awareness and increase footfall in retail stores assigned.
  • Regular store visits to meet customers, store manager, cluster manager and area manager and understand their marketing support requirements.
  • Strategize and execute marketing plans for new store launches, encompassing pre-launch buzz, grand opening initiatives, and post-launch sustainability efforts.
  • Ensure brand consistency across all marketing materials, campaigns, and in-store experiences.
  • Identify underperforming stores and develop strategies to address issues, improve performance, and drive profitability.
  • Responsible for setting up a strong network of vendors / agencies for various activities planned for the respective regions.
  • Providing guidance and support to the marketing executives to achieve marketing objectives.
  • Manage marketing budgets effectively, ensuring that all activities are completed within budget constraints and on time.

    • Candidate Bachelor's degree in marketing, business administration, or a related field is required; a Master's degree is preferred.

  • 4-6 years of retail marketing experience with earlier experience at individual store sales / marketing desirable.
  • Should have experience in working in the required Experience in managing ATL & BTL marketing strategies for specific regions within a retail environment.
  • Strong knowledge of marketing concepts and strategies.
  • Proficiency in budget management and optimizing marketing budgets for ROI.
  • Experience with market research, market entry strategies, and new market development.
  • Strong knowledge of market trends and competition.
  • Demonstrated sales growth for specific regions.

    • Local Market Acumen :

  • Strong understanding of local market trends, customer behaviours, and competition.
  • Ability to execute tailor marketing strategies to local market A track record of consistently meeting or exceeding sales targets within the region.
  • Successfully launched and expanded into new regional markets, resulting in significant revenue growth.
  • Implemented cost-effective marketing strategies, leading to notable ROI improvements.

    • (ref : iimjobs.com)

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    Marketing Manager • Chennai, India

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