Marketing Specialist

Role Summary

We’re building a high-impact GTM Engineering function, and we’re looking for a detail-oriented, process-driven GTM Operations Associate / Analyst to join our team. This role will focus on optimizing GTM workflows, lead routing, and operational efficiency — with a strong emphasis on managing and improving GTM tools and collaborating with cross-functional teams.If you thrive at the intersection of technology, process, and critical thinking, and you enjoy solving problems that directly impact sales and marketing performance, this is the role for you.

What You Will Do

• GTM Tool Workflow Management :
• Design, implement, and maintain workflows within GTM tools to support go-to-market initiatives.
• Collaborate with the analytics team to measure and track the ROI of GTM tool workflows.
• Ensure workflows are scalable, reliable, and aligned to GTM business priorities.
• Knowledge of is a plus.
• Lead Routing & SDR Support :
• Own the development, implementation, and maintenance of lead routing processes for SDR teams.
• Ensure accurate and timely lead assignments to the right reps, improving speed-to-lead and conversion rates.
• Leverage tools such as LeanData and BookIt (experience is a plus) to optimize routing and meeting scheduling.
• Cross-Functional Collaboration :
• Partner closely with analytics, sales operations, and marketing operations to align on goals, processes, and performance metrics.
• Act as a bridge between GTM Operations and execution teams to ensure smooth process adoption.
• Process Improvement & Problem-Solving :
• Identify bottlenecks in GTM processes and propose scalable solutions.
• Apply critical thinking and reasoning skills to analyze problems, anticipate impacts, and implement improvements.

What You Will Bring

#LI-Remote#B1 Ready to Join Us? At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back – we encourage you to apply. What's Great About Sophos?