Manager, Growth Marketing - Web Acquisition

Role : Growth Marketer – App

Experience : 4 to 6+ years

Employment Type : Full-Time Employee Based Contract

Location : Remote

Shift Timings : 6 : 00 AM to 3 : 00 PM IST (USA based client)

Notice Period : Immediate Joiners OR 15 Days (1st Choice ONLY)

About the Role

Little Passports is seeking a strategic, analytical, and performance-driven Web Acquisition Marketer to accelerate subscriber growth across award-winning activity kit subscription line, Little Passports. In this role, you will own paid user acquisition—developing strategies, managing campaigns, optimizing performance, and scaling channels to meet ROAS positive growth targets.

This position blends analytical rigor with strong marketing instincts and a deep understanding of e-commerce ecosystems – all in the exciting and fulfilling world of early learning.

This is a high-impact role ideal for someone who thrives at the intersection of data, creativity, and customer behavior.

Key Responsibilities

Web Acquisition Strategy & Channel Management

• Develop and execute multi-channel acquisition strategies designed to drive qualified web traffic and grow subscription conversions.
• Manage performance marketing channels including Meta, Google Search & Display, YouTube, Pinterest, TikTok, and affiliate networks.
• Structure and run ongoing tests across audiences, bidding, messaging, and landing experiences to improve CAC and ROAS.
• Scale best-performing channels while proactively identifying new growth levers (e.G., podcast advertising, influencers).
• Partner with product, and design teams to develop high-converting landing pages and user flows coming from paid campaigns.

Analytics, Reporting & Forecasting

Creative Collaboration

Cross-Functional Partnership

Qualifications

Must-Have

Nice to Have

Key Attributes