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Brand And Ux Designer

Brand And Ux Designer

DesignitMadurai, Republic Of India, IN
14 hours ago
Job description

Looking for 12 weeks Fixed term employment

We are looking for a Brand & UX Designer to lead the creative development for our client in the lifestyle product space. This role combines brand identity design with user experience expertise , ensuring that every touchpoint—from digital interfaces to in-store displays—delivers a cohesive, premium brand experience.

You will collaborate closely with marketing, product, and retail teams to create compelling visual assets and intuitive user experiences that reinforce our client's position as a leader in their product category.

Key Responsibilities

Brand Identity & Visual Design

  • Develop and refine brand identity elements, including logos, typography, and color palettes.
  • Create high-impact graphics for packaging, in-store displays, and marketing collateral.
  • Ensure brand consistency across all channels—DTC, retail, and digital platforms.

UX Design & Digital Experience

  • Design intuitive, visually appealing layouts for landing pages, PDPs, and retailer microsites.
  • Collaborate with developers and content teams to optimize user flows and interactions for e-commerce and digital campaigns.
  • Apply UX principles to enhance product storytelling and conversion across digital touchpoints.
  • Creative Asset Development

  • Produce assets for sell-in materials, in-store collateral, and digital campaigns (e.G., spec cards, brochures, banners, social media graphics).
  • Work on imagery and video direction for lifestyle, product detail, and component photography.
  • Support creation of interactive demos and digital tools for retail environments.
  • Collaboration & Strategy

  • Partner with Brand Marketing Lead and cross-functional teams to align creative output with business objectives.
  • Contribute to creative briefs, concept presentations, and design reviews.
  • Stay updated on design trends, UX best practices, and competitor benchmarks.
  • Required Skills & Qualifications

  • Experience : 5–6 years in brand design and UX / UI design, preferably in consumer goods or retail.
  • Technical Skills :
  • Proficiency in design tools (Adobe Creative Suite, Figma, Sketch).
  • Strong understanding of UX principles, wireframing, and prototyping.
  • Familiarity with responsive design and accessibility standards.
  • Branding Expertise : Ability to create cohesive visual identities and adapt them across multiple platforms.
  • UX / UI Expertise : Experience designing for e-commerce and digital marketing campaigns.
  • Soft Skills : Excellent communication, collaboration, and presentation skills.
  • Preferred Qualifications

  • Experience in retail or DTC product launches.
  • Knowledge of motion graphics and video editing tools.
  • Understanding of SEO and conversion optimization for digital assets.
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