Netradyne - Manager - Market Insights

Key Responsibilities :

Market & Industry Intelligence

• Conduct research and analysis of the UK and European fleet, logistics, and commercial vehicle markets.
• Identify emerging trends, regulatory changes, and growth opportunities within target industries.
• Deliver regular market landscape reports to inform go-to-market and product strategies.

Competitor Analysis

• Track and analyze key competitors' offerings, positioning, go-to-market strategies, and customer engagement.
• Provide actionable intelligence to help shape Netradyne's differentiation and value proposition.
• Maintain a competitor intelligence repository for use by marketing, sales, and product teams.

Persona & Buyer Insights

• Develop and update detailed target persona profiles for enterprise buyers and influencers in the region.
• Gather insights on customer pain points, decision criteria, and buying journeys through primary and secondary research.
• Support ABM and enterprise marketing teams with persona-driven messaging and campaign planning.

Brand Perception & Positioning

• Design and execute brand perception studies (surveys, interviews, social listening, etc. ) to measure Netradyne's reputation among target audiences.
• Analyze findings to identify strengths, weaknesses, and perception gaps.
• Collaborate with marketing and communications to develop and implement plans to address brand gaps and enhance market positioning.
• 7+ years of experience in market research, competitive intelligence, or insights roles, preferably in B2B technology, SaaS, or automotive / fleet sectors.
• Demonstrated expertise in market, industry, and competitor analysis for UK and / or European markets.
• Experience supporting enterprise marketing and / or ABM programs with actionable insights.

(ref : iimjobs.com)