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Marketing Lead

Marketing Lead

Craft My Platehyderabad, telangana, in
1 day ago
Job description

Marketing Lead – Performance, Content & Growth

This is a full-time core team role based in Hyderabad at a funded startup

At CraftMyPlate , we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

We’re looking for a hands-on growth marketer who is both :

✅ A performance marketing wizard — smart with money, obsessed with ROAS / CAC

✅ A content creator at heart — can turn real moments into trust-building stories

If you love owning numbers, scaling experiments, and building from scratch — this role is for you.

What You’ll Do

  • Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting .
  • Run bold experiments, test fast, and double down on what drives results.
  • Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
  • Create content that builds trust, recall, and demand , not just clicks.
  • Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
  • Manage budgets with discipline, efficiency, and accountability.
  • Work directly with founders to set ambitious goals — and hit them.
  • Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.

Must-Have Requirements

  • 3+ years of performance marketing experience with proven CAC and ROAS impact.
  • Strong analytical mindset — turns campaign data into insights and actions.
  • Hands-on across Meta + Google Ads , remarketing, influencer strategy, and SEO fundamentals.
  • Genuine storytelling ability — understands how content builds trust and converts.
  • Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
  • Clear communicator who can align creative, performance, and brand thinking.
  • Startup agility — executes fast, iterates daily, learns from data.

    • Good-to-Have

  • Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
  • Exposure to affiliate and partnership-driven growth .
  • Experience creating regional + English content (Telugu or Hindi a plus).
  • Comfort using AI and automation tools to speed up testing and production.
  • Strong grasp of brand-building through consistent storytelling and recall design.

    • What You’ll Get

  • A front-row seat to build and scale a brand from the ground up.
  • The freedom to experiment, own big decisions, and see direct impact .
  • Mentorship and collaboration directly with the founding team.
  • A fast-moving, high-ownership culture where growth is visible and rewarded.
  • Opportunity to shape brand perception, recall, and performance across multiple channels.
  • Competitive salary + growth-linked incentives / ESOP's.
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    Marketing Lead • hyderabad, telangana, in