Product Marketing Manager - D2C Platforms

Job Purpose :

As a product marketing manager, you’ll play a crucial role in solving problems for our customers to deliver value for them and help build a sustainable business for ZestMoney.

The Product Marketing Manager role exists to bridge the gap between product development and customer adoption by crafting and executing go-to-market strategies that drive product usage, customer engagement, and business growth—directly supporting ZestMoney’s mission of making affordable credit accessible to every Indian.

PRINCIPAL ACCOUNTABILITIES :

• Go-to-Market Strategy : Own the GTM roadmap for all product launches and feature rollouts. Collaborate cross-functionally (Product, Design, Tech, Risk) to ensure flawless execution.
• Positioning & Messaging : Develop clear, compelling product positioning and messaging informed by deep customer research, user feedback, and competitive analysis.
• Customer Lifecycle Management : Design and optimize campaigns to drive key metrics across the entire user journey—from acquisition and onboarding to engagement and repeat usage.
• Data-Driven Insights : Translate customer data, A / B tests, and market research into actionable insights that shape marketing strategies and inform the product roadmap. Utilize tools like Webengage or SQL to monitor performance.
• Market Intelligence : Act as the internal expert on our customers, competitors, and the fintech market to identify opportunities and ensure our product remains a category leader.

Work Experience :

Skills & Proficiencies :