Director of Sales & Marketing

Company Description

As Accor we are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Do what you love, care for the world, dare to challenge the status quo!

Job Description

This position is responsible for the planning and management of the overall sales and marketing of the hotel to achieve optimal occupancy, maximizing revenue, and meeting / exceeding hotel profit objectives.

Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed / required.

Analyze monthly P&L and month-end reports, identify deviation from business plan goals.

Work with Finance and team in preparation and management of the department's budget and financial forecasts.

Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department.

Direct and manage all group, transient, and catering / banquet sales activities to maximize revenue for the hotel.

Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence.

Determine the effectiveness of existing programs and develop new strategies.

Manage / direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments.

Actively participates in sales presentations, property tours and customer meetings.

Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product / service and operational changes as necessary.

Participate in community and professional organizations to maintain high visibility and promote a positive image.

Skills Required

Public Relations, Business Intelligence, Advertising, Marketing