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Deputy Manager / Manager (Branding & Public Relations) - Colleges

Deputy Manager / Manager (Branding & Public Relations) - Colleges

ConfidentialBengaluru / Bangalore
30+ days ago
Job description

Job description

Job Summary

  • Drive brand adoption and growth by tailoring the brand strategy for priority target markets.
  • Ensure consistent brand messaging across all marketing initiatives and communications to uphold brand integrity.

Duties & Responsibilities

  • Brand Standardisation  - Execute brand standardisation initiative for Narayana Hrudayalaya Colleges under Narayana Hrudayalaya Foundations.
  • Creative Development -  Create compelling content (written, visual) that resonates with the target audience and amplifies the brand message.
  • Manage and oversee brand assets, ensuring consistent brand identity across all marketing materials.
  • Work closely with design and content teams to develop compelling and consistent brand materials.
  • Develop group-level campaigns aimed at increasing Brand Awareness (TOM & Unaided) and Consideration
  • Coordinate and manage marketing initiatives to ensure consistent brand messaging to enhance overall brand awareness and consideration.
  • Stakeholder Management -  Collaborate with internal / cross functional teams to ensure consistent brand messaging across all channels.
  • Monitoring :  Track and analyse key performance indicators to measure the success of corporate and unit marketing initiatives.
  • Operation :  Support with the planning and execution of marketing campaigns and events.
  • Liaison with internal finance and purchase team to ensure timely approvals and payments.
  • Desired Candidate Profile :

  • Experience in campaign designing, planning & execution
  • Worked closely with advertising / design and media buying agencies
  • Ability to measure the success of campaigns
  • Should be enterprising, passionate, and an Influencer
  • Strong relationship-building skills, and a drive for Quality Assurance
  • Strong interpersonal effectiveness and teamwork skills
  • Excellent Presentation and Communication skills
  • Networking skills for development and long-term business relationships
  • Skills Required

    Business Relationships, Quality Assurance

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    Deputy • Bengaluru / Bangalore