ENSTRAPP - Senior Manager - Business Development

We're Hiring : Senior Business Development Manager - SAP Solutions | Mumbai

Are you a dynamic sales professional with a strong background in SAP product sales and account management? We're looking for experienced and driven individuals to join our growing team!

Location : Mumbai

Position : Senior Business Development Manager

Experience Required : 5-7 years (SAP product sales & account management is mandatory)

Compensation : Salary + Incentives aligned with market standards

Availability : Immediate

What we're looking for :

Proven track record in enterprise sales, particularly with SAP solutions

Strong client relationship management and negotiation skills

Ability to drive strategic growth and expand key accounts

Self-motivated, target-driven, and team-oriented

If you're ready to take the next step in your career and make a meaningful impact, we want to hear from you!

Core Responsibilities and Functions of a Sales & Marketing Executive

The role of a Sales & Marketing Executive is multifaceted, blending responsibilities from both sales and marketing to drive business growth. At its core, the role involves generating revenue by identifying and pursuing sales opportunities, managing customer relationships, and executing marketing strategies.

Sales Responsibilities :

Achieving Sales Targets : One of the primary responsibilities is meeting or exceeding sales targets. This often involves developing sales plans, identifying potential clients, and closing deals.

Customer Acquisition : This includes identifying new markets and customer segments, generating leads, and converting these leads into customers.

Relationship Management : Maintaining and nurturing relationships with existing clients is essential for long-term success. This includes regular communication, understanding client needs, and ensuring customer satisfaction.

Marketing Responsibilities :

Market Research : Conducting market research to understand consumer behaviour, industry trends, and competitor strategies. This helps in identifying opportunities for growth and developing effective marketing campaigns.

Brand Management : Building and managing the company's brand is a critical responsibility. This includes creating brand awareness, ensuring brand consistency, and managing the company's image across various platforms.

Campaign Development : Developing and executing marketing campaigns that align with the company's goals. This could include digital marketing, content creation, and advertising.

General Responsibilities :

Team Management : Leading and managing a team of sales and marketing professionals to achieve the company's objectives. This includes setting goals, providing guidance, and evaluating performance.

Budget Management : Managing the budget for sales and marketing activities, ensuring resources are allocated effectively and campaigns are cost-efficient.

The Evolving Role in Today's Market :

• The role of a Sales & Marketing Executive has evolved significantly over the years. With the advent of digital marketing and data analytics, executives are now required to have a broader skill set that includes both traditional marketing techniques and modern digital strategies.
• Today's Sales & Marketing Executives need to be adept at using technology to streamline processes and improve results. For example, Customer Relationship Management (CRM) systems and marketing automation tools have become essential for managing customer interactions and executing marketing campaigns. Additionally, the rise of social media has made it necessary for executives to be skilled in managing online presence and engaging with customers through digital channels.
• The increasing importance of data-driven decision-making has also transformed the role. Sales & Marketing Executives are now expected to analyse data to identify trends, measure the effectiveness of campaigns, and make informed decisions. This shift towards a more analytical approach requires a strong understanding of metrics and key performance indicators (KPIs).

Key Performance Indicators (KPIs) for the Position :

Sales KPIs :

Sales Revenue : The total revenue generated from sales activities is a primary KPI. It indicates the effectiveness of the sales strategies in place.

Customer Acquisition Cost (CAC) : This metric measures the cost of acquiring a new customer. It is essential for understanding the efficiency of sales and marketing efforts.

Customer Lifetime Value (CLV) : This KPI measures the total revenue expected from a customer over the course of their relationship with the company. It helps in determining the long-term value of customers.

Marketing KPIs :

Lead Conversion Rate : This measures the percentage of leads that are converted into customers. A higher conversion rate indicates effective marketing and sales alignment.

Return on Marketing Investment (ROMI) : This KPI measures the effectiveness of marketing campaigns in generating revenue relative to the amount spent.

Brand Awareness : This metric measures the reach and visibility of the company's brand. It can be assessed through surveys, social media engagement, and online traffic.

(ref : iimjobs.com)