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Lead Generation Executive

Lead Generation Executive

Zartek Technologiessurat, India
6 days ago
Job description

We’re looking for a Lead Generation Executive to help us identify, qualify, and engage potential clients for Zartek’s software development services. You’ll be responsible for building and nurturing a pipeline of prospects across India, the Middle East, North America, and Europe, and passing qualified leads to the sales / leadership team.

This role is ideal for someone who has already spent at least two years doing B2B lead generation / outreach for an IT services company (web, mobile app, SaaS development, etc.), understands how agencies win projects, and wants to grow into a full sales role.

Responsibilities

Prospecting & Research

  • Research and identify potential clients (startups, SMEs, enterprises, funded founders, etc.) in target geographies
  • Work with internal leadership to define ideal customer profiles for each service line (mobile app development, product engineering, dedicated teams, etc.)
  • Build and maintain lead lists using LinkedIn, Apollo, Clutch, other directories, events, and inbound sources

Outreach & Engagement

  • Run targeted outreach campaigns via LinkedIn, email, and other approved channels
  • Personalize first-contact messaging based on client industry, tech stack, and maturity stage
  • Follow up consistently with warm leads and keep them engaged until they’re ready to talk to the sales team

    • Lead Qualification

  • Do initial discovery to understand the prospect’s need, urgency, budget expectation, and decision process
  • Evaluate if the lead is a realistic fit for Zartek (timeline, budget range, tech stack, scope) before handing off
  • Schedule intro calls / product capability demos with the leadership team and ensure smooth handover

    • Pipeline Management & Reporting

  • Keep CRM / lead tracker updated with status, next action, and conversation history
  • Share weekly reports : number of new leads added, outreach sent, positive responses, meetings booked
  • Track performance of messaging and suggest improvements to increase reply and conversion rates

    • Collaboration

  • Coordinate with marketing to align outbound messaging with current case studies, success stories, and campaigns
  • Share insights from the market (what prospects are asking for, pricing expectations, common objections) so we can adjust positioning
  • Work closely with founders / sales leadership on high-potential accounts

    • Qualifications

  • Minimum 2 years of experience in B2B lead generation / outbound prospecting specifically for an IT services / software development / product engineering company
  • Solid understanding of what we sell : mobile app development, web / app rebuilds, dedicated teams / staff augmentation, MVP builds for startups, etc.
  • Hands-on experience with LinkedIn Sales Navigator or similar tools for prospecting
  • Experience running cold outreach (LinkedIn messages, emails) and driving responses
  • Ability to qualify a lead on budget, timeline, and seriousness before escalation
  • Strong written communication in English (clear, concise outreach copy that doesn’t sound spammy)
  • Familiarity with maintaining a basic sales pipeline in Excel / Sheets or a CRM
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    Lead Generation Executive • surat, India

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