Search Marketing & Advertising Lead

Company Description

Digikit, a part of Sub Media Group, is a leading digital marketing agency based in Bengaluru. We specialize in connecting brands with their audiences through innovative strategies in Digital Media, Data, Strategy, Creative, Content, and Technology. Our goal is to help brands grow, sharpen their digital presence, and achieve meaningful results. From creative design and social media strategy to advanced digital solutions, we deliver impactful campaigns that differentiate our clients from their competitors. At Digikit, we pride ourselves on being a trusted partner for growth.

Role Type : Full-time and On-site

Location : Bangalore - 560092 Sahakaranagara (Near Hebbal)

Experience : 3 to 5 years

CTC : 4 LPA to 6 LPA

Role Description

This is a full-time on-site role for a Search Marketing Manager based in Bengaluru . The Search Marketing Manager will be responsible for planning, executing, and optimizing paid search campaigns and paid media advertising strategies. The role involves conducting in-depth keyword research, analyzing web analytics data, and aligning search marketing efforts with broader digital marketing strategies to achieve client objectives.

Qualifications

• Proven expertise in Paid Search Campaigns and Paid Media Advertising
• Strong background in Digital Marketing techniques and strategies
• Proficiency in Keyword Research for campaign optimization
• Hands-on experience in Web Analytics tools and data interpretation
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Excellent communication and project management skills
• Hands-on experience with Google ads, Meta Ads and LinkedIn Ads is a must
• Experience in search engine marketing (SEM) and pay-per-click (PPC) campaigns is must
• Bachelor's degree in Marketing, Business, or a related field