Search Engine Optimization Executive

Company Description

Pragyanam is dedicated to providing a comprehensive range of scholastic and co-scholastic activities through its "Life-Skills based curriculum." This unique approach ensures learners are equipped with the essential skills to lead fulfilling, prosperous, and happy lives. Pragyanam emphasizes holistic development to help students excel in all areas of their personal and professional lives.

Key Responsibilities :

Develop and implement

off-page SEO strategies

to improve domain authority and keyword rankings.

Execute

link-building campaigns

using ethical (white-hat) techniques.

Conduct

backlink audits

and remove or disavow toxic links.

Identify high-quality websites and build partnerships for

guest posting, content sharing, and outreach .

Manage and monitor

online reputation

and brand mentions across digital platforms.

Collaborate with the content team to create

SEO-friendly, shareable content

that attracts backlinks.

Track, analyse, and report performance metrics using tools like

Google Search Console, Ahrefs, SEMrush, and Moz .

Stay up-to-date with

Google algorithm updates

and

SEO trends

to adjust strategies accordingly.

Perform

competitor backlink analysis

and identify new opportunities for link acquisition.

Promote content through

social bookmarking, forums, directories, and influencer outreach .

Required Skills & Qualifications :

Bachelor’s degree in Marketing, Communications, or related field.

1–3 years of experience in

Off-Page SEO / Link Building / Digital Marketing .

Strong understanding of

SEO tools

(Ahrefs, SEMrush, Moz, Screaming Frog, etc.).

Knowledge of

Google Analytics

and

Search Console .

Excellent written and verbal communication skills for outreach and collaboration.

An analytical mindset and the ability to interpret SEO data effectively.

Familiarity with

content marketing

and

social media promotion .