Sales Marketing Executive

Company Description

International Institute of Hotel Management (IIHM) is India's largest Hospitality education chain with campuses at Kolkata, Delhi, Bangalore, Pune, Hyderabad, Goa, Ahmedabad, Siliguri, Jaipur, Udaipur, Dehradun, Bangkok, Samarkand & Singapore, offering Hospitality Management Education Training & Consultancy services in India and Southeast Asia. Founded in 1994, IIHM collaborates with renowned universities like The Edinburgh Napier University, UK, University of West London, London, and DeVry USA. With campuses across India, IIHM provides students the opportunity to earn an International Degree in Hospitality Management.

Job Summary : -

The Sales & Marketing Executive is responsible for promoting the hotel management school, driving student admissions, building partnerships with schools / colleges, and enhancing brand visibility through effective marketing campaigns and networking.

Role Description

This is a full-time on-site role for a Sales Marketing Executive located at IIHM SILIGURI. The Sales Marketing Executive will be responsible for market planning, market research, communication, sales, and marketing activities on a day-to-day basis.

Key Responsibilities : -

• Student Admissions & Sales
• Generate leads and convert inquiries into admissions.
• Counsel students and parents about courses, career opportunities, and admission procedures.
• Achieve monthly and annual enrolment targets.
• Marketing & Branding
• Plan and execute digital and offline marketing campaigns (social media, education fairs, seminars, workshops).
• Develop promotional materials (brochures, flyers, presentations, website content).
• Enhance brand visibility and reputation in the education and hospitality sector.
• Business Development & Networking
• Build relationships with schools, colleges, career counsellors, and placement agencies.
• Coordinate with hotels and hospitality organizations for internships, placements, and collaborations.
• Organize events, open houses, and campus visits.
• Market Research & Strategy
• Analyze competitor activities and market trends.
• Provide feedback to management for course improvement and new program development.
• Suggest innovative strategies to attract and retain students.

Qualifications Skills & Experience

Market Planning and Market Research skills

Excellent Communication skills

Sales and Marketing expertise

Experience in the Hospitality industry is a plus

Bachelor's degree in Marketing, Business, or related field

Ability to work in a fast-paced environment and meet sales targets