SecureW2 - Customer Marketing Lead

What You'll Do?

• Build the customer lifecycle.
• Design and launch onboarding, adoption, and renewal comms.
• Write and automate thoughtful lifecycle emails that help customers unlock more value.
• Support CS with marketing support.
• Track usage and behavior signals to trigger nudges, education, and upgrade.
• Turn customers into advocates.
• Identify champions through usage data, CS calls, and LinkedIn presence.
• Manage customer reviews (G2, PeerSpot, Reddit) : increase velocity, quality, and reach.
• Build a reference program (case studies, quotes, referrals).
• Partner with Content and Social to publish customer stories that accelerate pipeline.
• Launch customer spotlights and short video testimonials.
• Run programs that deepen relationships.
• Help with our first Customer Advisory Board and "Customer Office Hours" series.
• Design and maintain agentic and AI-powered workflows to speed delivery, including tools like ChatGPT and Gemini, plus connectors like Zapier and n8n.
• Help plan and promote adoption-focused webinars.
• Own our customer newsletter.
• Measure and iterate.
• Track influence on NRR and expansion deals.
• Work with CS on 1 : 1 marketing for key accounts.
• Measure customer awareness and receptiveness to our USP.
• Share what's working in CS / Marketing syncs.

What You'll Bring?

• A point of view on how thought leadership can translate into customer pipeline.
• 3 to 5 years in B2B SaaS marketing, ideally with 2+ years delivering on customer marketing, lifecycle, or advocacy.
• Deep-rooted love for leveraging AI to bring efficiency to workflows.
• Exceptional writing and communication skills.
• You can talk to customers, and they'll trust you with their stories.
• Experience working cross-functionally with CS, Sales, Product Marketing, and Demand Gen.
• A portfolio of successful campaigns, customer stories, or review programs.
• Bonus : cybersecurity background or deep empathy for technical buyer journeys.
• A bias for building : you'll pilot fast, measure often, and improve as you go.

(ref : iimjobs.com)