Brand Co-Pilot Needed - Streetwear Fashion Brand
We built a profitable t-shirt brand (The Tee Shop) from scratch. Focused on printed slogans and couplewear — and we know the space has massive potential.
But we need fresh energy. Someone who lives and breathes ecomm + D2C brands.
You don’t need to be a unicorn. Just someone who’s hungry to build.
WHO WE’RE LOOKING FOR :
A startup hustler who’s tired of doing boring agency work or freelancing for one-time campaigns.
Someone who wants skin in the game. A digital-native, brand-first mind who understands content, commerce, and creativity.
What We Offer :
- 50% Profit Sharing in a growing brand
- Flexible freedom + full creative say
- An existing base, website, vendor infra, and brand story to build on
You’ll Handle :
Product & Collection Development
Develop new collections monthly (e.g., “Toxic Love Series”, “BFF Hoodies”, “Gen-Z Drops”)Source trending high-quality blanks & materialsWork with designers, textile vendors & indie creatorsAdd new products : hoodies, tees, sweatshirts, accessoriesExplore dropshipping, white-label, and resell tie-ups with other brandsE-commerce & Distribution Expansion
Relaunch operations on Amazon & Instagram ShopLaunch on Myntra, Ajio, Nykaa Fashion, Flipkart, Tata Cliq, Shopsy & Blinkit / Fast CommerceBuild A+ listings, SEO, catalog, photoshoots & merchandisingExplore offline expansion : lifestyle stores, boutiques, eventsUnlock B2B deals : corporate gifting, retail tie-ups, hospitals, salons, fitness chainsMarketing, Creators & Growth
Lead influencer deals, creator tie-ups, UGC collaborationsRun & optimize Meta Ads + retargeting funnelBuild viral Reel-first content strategiesStrengthen brand storytelling & emotional marketingAlign product drops with seasons and moments (Valentine, Winter, Festive, Trends)Business Strategy & Operations
Co-own brand relaunch strategy across Website, Amazon & SocialsIdentify whitespace (Gen-Z designs, feminist tees, limited drops, festive bundles)Build 3-month and 6-month roadmap with KPIsManage production timelines, inventory, vendors & logisticsSet up partner stores, reseller programs, affiliate channelsPrepare decks & pitch materials for investors and partnershipsIdeal Candidate Profile
We’re looking for someone who can think like a founder, not an employee.
Prior experience with streetwear, fashion or D2C brands (MUST)Hustler mentality — can grow with limited resourcesCreative thinker with strong design & trend senseNetwork in textiles, vendors, manufacturers (big plus)Ex-founder / product manager / brand operator background preferredComfortable building everything from scratch — content, marketing, ops, sourcingPassion for fashion + ability to turn ideas into actionCompensation & Equity
50% Profit Sharing for the right long-term partnerThe opportunity to become a co-founder-level operator as the brand scalesWhy This Role Is Special
The Tee Shop is being revamped completely — new brand identity, new collections, new content, and a stronger comeback than ever.
You will have full control to build, scale, experiment, and dominate the streetwear space in India.
