Offline GTM Head - Pharma / Generics

About Company -

Ascent (part of API Group) was founded with a singular idea : to create meaningful value within the pharmaceutical supply chain. Our mission is to bring harmony to a fragmented system and ensure healthcare remains affordable and accessible to all.

Retailio by Ascent is a leading B2B platform revolutionizing India's pharmaceutical supply chain by connecting chemists, retailers, distributors, and hospitals through its mobile app and web interface. Users can seamlessly search for medicines, surgical products, and vaccines, place orders 24 / 7, access exclusive deals, make online payments, and receive digital receipts. The platform also offers Tech-enabled Hospital Supplies Procurement India’s Largest Online Pharmacy Marketplace

One of India’s Largest Pharma Platform, connecting Pharmacies with Distributors India's Largest

Diagnostics Test Provider by Volumes features like substitute search, real-time stock updates, and loyalty programs, ensuring efficient and hassle-free procurement for the pharma industry.

About the team and role :

Drive offline revenue growth and anchor the P&L metrices

Drive the GTM inputs across markets and create excitement among salesman, retailers.

Liason with RSMs to drive sales growth across regions – create joint business plans and ensure AOP achievement.

Own the AVF (availability, visibility & freshness) metrices – ensure retail off takes through visibility & merchandising at outlets, ensure availability (through Field teams),

Understands SFA / retailer automation & B2B apps and leverages data to build cohorts and drive growth across must win segments

Key Areas of Impact :

• Experienced creating, planning and executing GTM inputs for various markets.
• Analyze performance and work with product teams to drive adoption of flash deals, salesman dashboards etc.
• Own the SE incentive / training and keep the FOS force engaged and aligned on PL goals
• Creates Monthly SNOP for PL and aligns with sales team and drive demand planning
• Drive category x market wise sales plans.
• Design the merchandising strategy and execution on field
• NEW OL recruitment / scheme enrolment pilots with field teams and scale successful POCs.

Must haves : 8-12 years’ experience in health tech + core pharma / FMCG Offline sales & trade marketing

Good to have :