Digital Marketing

Summary :

We are seeking a dynamic and results-driven Marketing Specialist to lead our digital social and offline marketing initiatives. This role is pivotal in driving brand visibility customer engagement and lead generation through data-informed strategies across multiple channels. The ideal candidate will be responsible for designing and executing high-impact campaigns that align with business goals optimize performance metrics and strengthen our market presence. With a strong blend of creativity and analytical rigor youll play a key role in shaping our marketing narrative and delivering measurable ROI across digital and physical touchpoints.

Responsibilities :

• Strategize and execute high-ROI paid advertising campaigns across Google Ads Meta Ads LinkedIn and other relevant platforms.
• Optimize performance campaigns by focusing on lead generation CPL CPA remarketing and lookalike audience targeting.
• Conduct A / B testing to refine messaging creatives and user journeys for improved conversion rates.
• Lead SEO / SEM efforts including keyword research campaign planning and web traffic analysis.
• Design develop and optimize landing pages to align with campaign objectives and enhance user experience.
• Monitor and report campaign performance using Google Analytics Meta Business Suite CRM dashboards and other analytics tools.
• Manage and grow brand presence across LinkedIn Facebook and Instagram through strategic content planning and community engagement.
• Oversee end-to-end social media campaignsfrom concept and content creation (copy design) to publishing and performance tracking.
• Develop engaging content formats including posts stories and video content that support brand storytelling and campaign goals.
• Maintain brand consistency across all digital platforms and ensure timely responses to customer inquiries.
• Track and analyze engagement metrics follower growth reach and lead conversion performance.
• Plan and execute branding events workshops and below-the-line (BTL) marketing activities.
• Coordinate with vendors for promotional materials event branding and collateral development.
• Support sales teams with marketing assets such as brochures standees flyers and presentation tools.

Requirements

Requirements :

Performance marketing (Google Ads Meta Ads)

Social media management and content strategy

SEO / SEM and analytics platforms (Google Analytics Meta Business Suite)

Content planning coordination and cross-functional collaboration

Required Skills :

Requirements : Bachelors or Masters degree in Marketing Mass Communication or a related field. 34 years of proven experience in marketing preferably in service staffing or skill development sectors. Hands-on expertise in : Performance marketing (Google Ads Meta Ads) Social media management and content strategy SEO / SEM and analytics platforms (Google Analytics Meta Business Suite) Content planning coordination and cross-functional collaboration Strong communication and presentation skills with the ability to articulate strategies and insights clearly. Proven blend of creativity and analytical thinking to drive data-backed decisions. Demonstrated ability to manage multiple campaigns simultaneously while meeting tight deadlines.

Key Skills

Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

Employment Type : Full Time

Experience : years

Vacancy : 1