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Principal Developer

Principal Developer

Russell InvestmentsMumbai, Maharashtra, India
21 days ago
Job description

Job Summary :

We are seeking an experienced Principal Developer with deep expertise across the Martech stack with a strong background in Adobe Experience Manager (AEM) and a proven track record of working with Adobe Target, CJA, Marketo, and Salesforce integrations. The ideal candidate will play a key role in designing and implementing personalized, data-driven digital experiences across web platforms, enabling seamless customer journeys and measurable business outcomes with segmentation and audience management, leveraging Adobe Sensei for AI-driven personalization, using Adobe Firefly for content generation, and utilizing Adobe I / O (AIO) for extensibility. They will possess hands-on experience in CRM to CMS integration, marketing automation, MDM, analytics, and reporting ecosystems. They will lead the technical design, integration, and optimization of customer journeys across channels and data sources, building advanced data pipelines, implementing automation, and leveraging ML / AI for insights and attribution modeling.

Years of Experience

  • 10+ years of Software Development experience required

Qualifications

  • Bachelor's or Master's degree in Computer Science, Engineering, or a related field.
  • Strong web front-end development experience, including up-to-date SCSS / Typescript / JavaScript skills.
  • 2+ years of hands-on experience with Adobe Target , including experience with personalization strategies, test design, and optimization.
  • Strong knowledge of audience segmentation , customer journeys, personalization strategies, test optimization and real-time targeting.
  • Strong knowledge of Analytics – reporting, custom metrics, analysis workspace, and integrations.
  • Experience with Marketo (lead scoring, forms, campaigns) and Salesforce CRM (data synchronization and campaign integration).
  • Familiarity with Adobe Sensei and Firefly for intelligent personalization and creative automation.
  • Proficiency in Java, JavaScript, HTML / CSS , JSON, and modern front-end frameworks.
  • Experience with Adobe I / O Runtime, Events, APIs , and Adobe Launch .
  • Strong understanding of digital marketing KPIs, testing methodologies, and agile workflows.
  • Understanding of AEM workflows, Sling mapping, multi-site management, and translation framework.
  • Ability to integrate with HTML / JS / CSS built by front-end developers.
  • Adobe certifications in Target, AEM, Analytics, CJA or Marketo would be a plus.
  • Familiarity with Adobe Customer Journey Analytics (CJA) and Real-Time CDP
  • Experience working in agile teams using Jira, Git, and CI / CD pipelines.
  • Experience working with Adobe I / O, Adobe Launch, Customer Journey Analytics, and PowerBI.
  • Proficient in agile methodologies, Jira, Git, and CI / CD pipeline tools.
  • Strong web front-end development experience, including up-to-date CSS / JavaScript skills.
  • Proficiency in HTML5, CSS3, and JavaScript (MVC frameworks).
  • Experience with Adobe Experience Manager (AEM) 6.1 or above.
  • Knowledge of Apache Sling, HTL, JCR, and OSGI.
  • Familiarity with Spring MVC, J2EE, Hibernate, and Maven.
  • Experience collaborating with various stakeholders.
  • Understanding of Agile development methodologies.
  • Ability to integrate with HTML / JS / CSS built by front-end developer

    • Responsibilities

  • Design and develop components, templates, dialogs, and workflows using Adobe Experience Manager (AEM) architecture (Sling, CRX, OSGI, JCR).
  • Design and implement page structures, layouts, and content strategies aligned with business and UX goals.
  • Design, Develop and deploy advanced personalization and testing strategies using Adobe Target (A / B, XT, Auto-Target, Recommendations).
  • Build and maintain AEM components and templates to support Target campaigns and dynamic content delivery.
  • Integrate Adobe Target with AEM Sites , Marketo , Adobe Customer Journey Analytics and Salesforce CRM to power connected experiences.
  • Design and manage audiences and segments using first-party and third-party data across Adobe Experience Cloud.
  • Collaborate with marketing and analytics teams to define KPIs, monitor performance, and derive insights and evaluate campaign performance using Adobe Launch & Customer Journey Analytics .
  • Use Adobe I / O to build and manage custom integrations and extend Adobe Experience Cloud capabilities
  • Implement and manage tags via Adobe Launch or GTM or other TMS for data collection and campaign deployment.
  • Troubleshoot and optimize campaign performance, data integration, and platform configurations
  • Troubleshoot and resolve integration, personalization, or reporting issues in collaboration with relevant stakeholders.
  • Stay updated on Adobe’s evolving capabilities (Firefly, Sensei GenAI, AIO) to innovate and enhance user experiences.
  • Configure and set up AEM workflows, Sling mapping, multi-site management, and translation framework.
  • Provide architectural solutions for page layout and organization.
  • Author personalized dynamic content and implement A / B and / or multi-variant testing.
  • Collaborate with project leadership to execute implementations and provide technical guidance.
  • Develop reusable code and libraries for future use.
  • Translate user and business needs into functional front-end code.
  • Monitor and manage the execution of test cases, including reporting.
  • Design, develop, and implement data-driven software solutions.

    • Candidate Requirements

  • Proficiency in HTML5, CSS3, and JavaScript (MVC frameworks).
  • Experience with front-end technologies such as CSS, JavaScript, HTML, iOS, and Android.
  • Strong problem-solving abilities and a portfolio showcasing previous web development projects.
  • Familiarity with web content management systems and eCommerce platforms
  • Good to know React & .Net web development platform.

    • Core Values

  • Strong interpersonal, oral, and written communication and collaboration skills with all levels of management
  • Strong organizational skills including the ability to adapt to shifting priorities and meet frequent deadlines,
  • Demonstrated proactive approach to problem-solving with strong judgment and decision-making capability.
  • Highly resourceful and collaborative team-player, with the ability to also be independently effective and exude initiative and a sense of urgency.
  • Exemplifies our customer-focused, action-oriented, results-driven culture.
  • Forward looking thinker, who actively seeks opportunities, has a desire for continuous learning, and proposes solutions.
  • Ability to act with discretion and maintain complete confidentiality.
  • Dedicated to the firm’s values of non-negotiable integrity, valuing our people, exceeding client expectations, and embracing intellectual curiosity and rigor.

    • For more information, please visit .

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