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Influencer Marketing Specialist

Influencer Marketing Specialist

ShineXProIndia
30+ days ago
Job description

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

We are looking for a proactive and strategic Influencer Marketing Specialist to scale our influencer partnerships and collaboration initiatives. In this role, you will play a pivotal part in shaping our influencer strategy, building authentic relationships, and driving brand awareness, engagement, and conversion through creative and data-driven campaigns.

Key Responsibilities

Strategy Development & Campaign Leadership

  • Develop and execute end-to-end influencer marketing strategies that align with overall brand goals and marketing objectives.
  • Identify and onboard influencers, content creators, and brand ambassadors who align with the brand's voice, values, and target audience.
  • Design campaign frameworks and collaboration structures that drive storytelling, product visibility, and consumer engagement across platforms.
  • Oversee product seeding programs, ensuring strategic placement and timely delivery of new launches to influencers.
  • Relationship Management & Partnership Growth

  • Build and maintain long-term, high-impact relationships with key influencers and creators, fostering loyalty and brand advocacy.
  • Negotiate deliverables, compensation, and contracts to ensure mutual value, brand alignment, and campaign ROI.
  • Act as the primary liaison between influencers, agencies, and internal stakeholders to ensure smooth and effective execution of campaigns.
  • Performance Measurement & Optimisation

  • Monitor and analyse influencer campaign performance using key metrics such as engagement, reach, conversions, and ROI.
  • Generate actionable insights and detailed reports to assess effectiveness and inform future strategy.
  • Continuously refine influencer selection and campaign approach based on performance data and audience feedback.
  • Industry Research & Trend Forecasting

  • Stay ahead of influencer marketing trends, emerging creators, and evolving social media platforms.
  • Conduct competitive benchmarking and audience analysis to identify new collaboration opportunities.
  • Monitor industry shifts and consumer behavior to ensure content and partnerships remain fresh and relevant.
  • Creative Direction & Content Integration

  • Partner with the creative and content teams to develop compelling influencer-driven content aligned with brand aesthetics and messaging.
  • Provide strategic and creative input to influencers to ensure authentic, high-quality content that resonates with the target audience.
  • Lead the integration of influencer content into broader marketing campaigns, including social media, email marketing, and paid advertising.
  • Key Requirements

  • Bachelor's degree in Marketing, Communications, PR, or a related field.
  • 3+ years of hands-on experience in influencer marketing.
  • Strong understanding of social media platforms (Instagram, YouTube, TikTok) and influencer marketing metrics.
  • Proven ability to manage multiple campaigns simultaneously and deliver results under tight deadlines.
  • Creative and strategic mindset with excellent communication and relationship-building skills.
  • Familiarity with influencer marketing platforms, content management tools, and analytics dashboards.
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    Influencer Marketing • India