Media Buyer(YouTube Ads Expert-Performance Marketing)

ob Title ‍ : Experienced YouTube Ads Expert (Performance Marketing)

Location :   Gurugram (Work from Office)

Salary :   Based on market standards and skillset, and experience

Employment Type : Full-time

About Growthify Media :

We’re a Performance Marketing Agency for Coaches, Creators & Trainers. We work with some of the top trainers & coaches in the industry and manage ad spends of more than INR ₹5-7 crores / month . We are growing at 2X!

We are currently a team of fun-loving 40+ members consisting of performance marketers, graphic designers, video editors, copywriters & other leadership positions from all over the country. We're on an inspired mission to help the rising stars of the coaching industry transcend to become TOP PLAYERS in their niche- by doing the "heavy lifting" of ads, funnel, automation & all the tech parts for them.

Here's what Dr. Lalit Arora has to say about us!

Here's what Dr. Ravi R Kumar has to say about us!

What do you get?

Competitive Salary

Above average career growth, appraisals and benefits

A chance to work with some of the top names in Coaches and Ed-tech

Desired Candidate must haves ✅

STRICTLY MANDATORY : PLEASE READ THIS CAREFULLY BEFORE APPLYING TO SAVE OUR TIME & YOUR TIME

Only candidates who are living in Gurgaon OR who are willing to relocate to Gurgaon should apply please.

Education -

A graduation degree is necessary.

Any full-time proper Digital marketing course completed would be preferred

Experience -

6 months - 1.5 years of experience in YouTube Ads and other Type of Google Ads

Handled at least daily budgets in excess of ₹2-3L

In-depth knowledge of YouTube Ads, Audience, Optimisation & Scaling with Conversions / Sales as the goal

In-depth Experience with the GTM, GA4 Setup.

Experience with WordPress, Clickfunnels and other page builders for setting up or verifying conversion tracking.

Fluent in English, communication with clients and leading weekly meetings.

Skills -

Excellent keyword research

Excellent written and verbal communication skills

Well-versed with Google Sheets / Microsoft Excel

Ability to provide insights regularly from current and historical data and trends

Willingness to unlearn and relearn quickly if the situation demands

Good team player

Highly organised with excellent attention to detail

Good Googling and Troubleshooting skills

Self Managed

Bonus points if you have ✨

Experience working with Coaching and Ed-tech funnels

Experience in client-facing roles

Copywriting experience in writing creative briefs, Ad copies & Video Ad scripts

Note : This is a cross-functional role, and you’ll need to work alongside marketers, creative designers, web developers, etc. If you have a go-getter attitude and are always looking for the next challenge, this role might be a great fit for you.

Roles and responsibilities

Proofreading advertising material before launching campaigns.

Plan and launch campaigns with conversions / sales objectives on YouTube Ads.

Create daily / weekly / monthly high-level progress reports in Google Sheets on campaign performance, advise on the next steps, and share any learnings vis-a-vis messaging, targeting, etc.

Optimising campaigns for cost and performance while managing the cost per acquisition - including responsibility for landing pages, and funnel optimisation to improve relevance and conversion rates.

Drive marketing effectiveness through continuous audience and creative testing (A / B).

Navigate cross-functional relationships with clients, web development, creative, and marketing teams to test, scale, and optimise new growth channels.

Execute weekly and monthly plans to grow the clients’ user base and manage marketing budgets.

Consistently deliver on user acquisition targets.

Come up with creative briefs, ad copies and video ad scripts.

Communicate with internal stakeholders on a regular basis to report on ad accounts and overall campaign health and provide recommendations to enhance performance.

Sounds exciting?

Assignment :

Instructions for the assessment

Please do all the calculations in the excel / google sheet - we would love to not just see the answers but also the calculations

If you would like to create another document for answers that's okay but calculations on the excel sheet are important

There are 2 parts for each answer One - the answer (a number, campaign or ad set name etc) Second - The reason for the answer you provided

All questions are compulsory

The assignment is attached below. Please complete it and send it back to me.