Assistant Manager - Ad Sales

About Company

Sony Pictures Networks is home to some of India's leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.

But our quest to Go Beyond doesn't end there. Neither does our search to find people who can take us there.

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognized as a Great Place to Work.

• Great Place to Work - Ranked as one of the Great Places to Work for since 5 years
• Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India
• ET Human Capital Awards 2021- Winner across multiple categories
• Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!

Role Overview

We are seeking a smart, driven, and results-oriented Assistant Manager – Ad Sales to drive revenue growth for our channels in the North region. This role is critical to executing the on-ground sales strategy, building strong client relationships, and ensuring revenue delivery against targets.

Openings - Hindi GEC Cluster / Channel Max

Location - Gurugram

Key Responsibilities

Sales Strategy & Execution

Contribute to annual sales planning with market insights, forecasts, and actionable strategies.

Track sales performance vs. targets and deploy action plans to exceed revenue goals.

Leverage content plans to maximize monetization opportunities.

Revenue Growth

Drive revenue through new client acquisition and increased wallet share from existing clients.

Present compelling sales pitches to clients / agencies highlighting channel strengths.

Support Group Head in structuring large client deals and pitches.

Ensure timely collections and support receivable management to minimize bad debts.

Client Relationship Management

Build and maintain strong relationships with key clients and agencies.

Identify new prospects and position Sony Pictures Networks as a preferred partner.

Engage regularly with clients to understand their business needs and deliver customized solutions.

Collaboration & Coordination

Work closely with channel teams, sales coordination, and internal stakeholders to drive revenues.

Share market intelligence with Group Head to adapt sales strategy to competitive landscape.

Qualifications & Experience

Postgraduate Diploma in Management (MBA / PGDM preferred).

3–7 years of relevant Ad Sales experience in Media / Broadcast / Entertainment industry .

Proven track record of revenue delivery and strong client / agency relationships.

Key Competencies

Technical

Strong understanding of broadcast industry and ad sales ecosystem.

Awareness of competition and market dynamics.

Ability to interpret client requirements and align solutions.

Behavioral

Strong collaboration and execution skills.

Excellent communication and influencing abilities.

Customer-centric mindset with a focus on relationship building.