Influencer Marketing Specialist

Senior Executive – Influencer Marketing & Partnerships

Job Description :

We are seeking a highly driven and experienced

Influencer Marketer

to lead and scale our influencer marketing initiatives across multiple platforms including Instagram, Facebook, YouTube, Snapchat, and more. This role demands a strategic thinker who can manage end-to-end influencer campaigns, build strong creator relationships, and deliver data-backed performance insights.

Key Responsibilities :

Influencer Strategy & Selection :

Identify, research, and vet potential influencers across platforms, aligning with brand goals and audience segments.

Partnership Development & Negotiation :

Lead influencer outreach, build partnerships, negotiate contracts, and finalize deliverables to ensure mutually beneficial collaborations.

Campaign Execution & Management :

Oversee and ensure smooth execution of influencer campaigns—from onboarding to content delivery and post-campaign analysis.

Relationship Management :

Develop and maintain long-term relationships with influencers and creator networks to foster trust and loyalty.

Performance Monitoring & Analytics :

Track and monitor live campaigns, ensuring deliverables are met and performance metrics are in line with KPIs. Compile reports, engagement data, and campaign insights.

Cross-functional Collaboration :

Work closely with creative, brand, and strategy teams to align influencer content with overall marketing objectives.

Industry & Trend Analysis :

Stay up to date with platform updates, creator trends, and emerging opportunities to keep campaigns fresh and culturally relevant.

Reporting & Presentations :

Prepare campaign reports, presentations, and case studies that showcase campaign impact and learnings.

Qualifications & Requirements :

5+ years of experience in influencer marketing or digital partnerships, preferably in a fast-paced media or agency environment.

Proven ability to lead influencer campaigns from ideation to execution.

Strong negotiation skills and experience in influencer contract management.

Excellent communication and relationship-building abilities.

Data-driven mindset with a strong grasp of influencer marketing metrics and tools.

Passionate about content, social platforms, and digital culture.