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Experiential Campaign Manager

Experiential Campaign Manager

BrandTouch & AnalyticsRepublic Of India, IN
10 hours ago
Job description

Position : Operations Manager – Campaigns, Activations & Events

Job Description

We are looking for a dynamic and detail-driven Operations Manager who thrives in the chaos of on-ground activities and loves turning a brief into a flawlessly executed campaign. You will be the engine that brings our ambitious marketing ideas to life - across RWAs, corporates, tech parks, colleges, malls, hotspots and large-format events.

This is a hands-on, execution-heavy role that calls for hustle, strategic planning and flawless coordination with vendors, clients, internal teams and field staff across India. Having experience in BTL / Event execution / Vendor Onboarding / Alliance management, etc will be highly desirable.

Key Responsibility

Campaign Planning & Execution

  • Own end-to-end planning and execution of BTL campaigns, on-ground activations and clients branding mandates across geographies.
  • Create structured, scalable and fool-proof operational roadmaps and SOP’s for every campaign.
  • Coordinate fabrication, AV, branding, printing, logistics, on-site staffing, promoter onboarding & management, permissions and all event / activation / campaign support elements.
  • Ensure quality control and operational excellence at every touchpoint.

Event Planning & Management

  • Plan and execute end-to-end corporate and brand events, including launches, conferences, dealer meets and experiential marketing activations, etc ensuring alignment with client objectives and audience expectations.
  • Develop comprehensive event plans covering timelines, venue selection, budgeting, logistics, production, AV setup, compliance and contingency management for seamless execution across locations in India.
  • Collaborate and coordinate with cross-functional stakeholders, including business development, client servicing, vendors, designers and other agencies to deliver high-quality, on-ground experiences.
  • Oversee on-ground operations and post-event activities, ensuring flawless execution, guest satisfaction, feedback collection and learnings for continuous improvement.

    • Vendor Management

  • Build, manage and negotiate with a strong ecosystem of vendors (fabricators, AV, manpower agencies, printers, deployers, etc.).
  • Ensure regional / pan-India vendor network development and maintain service SLAs.
  • Manage vendor selection, contracting, billing, advances and payout coordination.
  • Conduct vendor audits, benchmarking and cost optimization to improve margins.

    • Budgeting, Costing & P&L Ownership

  • Create accurate campaign-wise costings and budgets aligned with BD and client briefs.
  • Optimize operational spends and improve project profitability.
  • Ensure all expenses are accounted for with full compliance to financial and audit standards.

    • Team Supervision & Performance Management

  • Guide, train and supervise regional operations teams, promoters and field staff.
  • Define benchmarks, KPIs and quality standards for on-ground execution.
  • Track daily progress, flag risks and ensure timely escalations and resolutions.
  • Conduct performance reviews of teams, agencies and campaigns.

    • Process, SOP & Compliance

  • Develop and implement SOPs for flawless on-ground execution.
  • Conduct campaign risk assessments and create contingency plans.
  • Lead campaign-wise audits for internal, client and compliance requirements.
  • Ensure accurate and legally compliant documentation of execution plans, permissions and expense reports.

    • Reporting & Insights

  • Generate detailed execution reports including performance tracking, operational insights, city / region-wise data, spend analysis and ROI metrics.
  • Build and Track P&L and share learnings and feedback for business growth and repeatability.

    • Who You Are

  • Bachelor’s degree in Event Management, MBA Operations or related field.
  • 6–10 years of experience in BTL / Activation / Events / Experiential Marketing Agencies.
  • Fluency in Hindi and English;

    • knowledge of regional languages is an add on.

  • Willingness to travel across the country and work long / flexible hours as per needs.
  • Proven experience managing on-ground activations, BTL campaigns and large-scale events.
  • Strong vendor management and negotiation skills.
  • Sound knowledge of fabrication, production, venue operations and event logistics.
  • Excellent multitasking, communication and decision-making abilities.
  • Comfort with working in fast-paced environments and under tight deadlines.
  • Experience managing large scale operations and field teams.
  • Knowledge of event budgets, costing sheets, vendor T&Cs and compliance processes.
  • Strong proficiency in MS Excel, Gantt charts, task-tracking tools (eg. Zoho Projects, etc.).

    • Benefits of Joining Our Team

  • Be a part of building India’s fastest-growing BTL, events and activation firm.
  • Get to lead high-impact marketing campaigns for India's top FMCG, BFSI, D2C, Consumer Technology, Corporate and more brands.
  • Thrive in a culture that values execution excellence, ownership and hustle.

    • About the Company

    DirectX – a division of BrandTouch and Analytics Pvt Ltd

    DirectX is India’s leading execution partner for on-ground marketing and activation campaigns. We specialize in delivering complex, high-impact BTL (Below-the-Line) solutions across geographies - combining deep execution capabilities with real-time technology and consumer insight. From corporate parks and RWAs to campuses, hotspots and Tier 2 cities, our pan-India footprint and agile operations make DirectX the go-to partner for brands seeking real engagement, measurable results and scalable impact. At DirectX, we bridge the last mile between brand promise and consumer experience - on-ground, in-person and at scale.

    BrandTouch & Analytics Pvt Ltd.

    BrandTouch & Analytics is home to a new generation of boutique marketing communication firms. As an incubator of future-focused communication firms, we build ventures that go beyond just ideas and strategies - integrating technology, data and execution to deliver measurable impact. We currently support two specialized firms : DirectX and YConnect - each built to go deep in their domains and offer 360° marketing solutions to help brands connect, engage and grow with their consumers.

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