Head - Brand and Media
TaglynkAnand, IN20 hours ago
Job descriptionStrategic Storytelling & Communication : Confident,persuasive communicator who influences through compelling narratives. Digital & Data Fluency : Strong grasp of digital ecosystems, media metrics, and analytics for data-driven decisions. Creative & Innovative Thinking : Blends creativitywith data to deliver impactful, insight-led campaigns. Customer Centricity : Deep understanding of consumer behavior to enhanceengagement and experience. Commercial Acumen : Links marketing initiatives to topline growth, profitability, & ROI. Operational Excellence : Highly organized with strong planning and execution discipline. Tech & Martech Orientation : Skilled in automation, CRM, AI, and collaborative marketing tools. Leadership & Team Development : Inspires and buildshigh-performing, cross-functional teams. Agility & Learning Mindset : Adapts quickly to change and continuously exploresnew trends Management graduatein marketing. 8 to 10 years retailor similar experience with at least 5-7 years in Brand specific activities. Full technical knowledge of retailmarketing operations. Analytical skills,familiarity with the latest trends, technologies in new age communication.
JOB SUMMARY
We’re seekinga future-ready marketingleader who can blend brand strategy, digitalgrowth, and media innovation to drive brand in a rapidly evolving omnichannel retail landscape.
The DGM – Brand,Media & Growth will lead data-led brandbuilding, AI-powered mediaoptimization, and experience-driven communication, ensuring the most loved and progressive retail brand for India’s evolving consumers.
This role sits at the intersection of brand storytelling, digital performance, customerintelligence, and new-ageretail media.
KEY RESPONSIBILITIES
- Brand Strategy & Growth Leadership
- Next-Gen Media &Performance Marketing
- Omnichannel & CustomerExperience
- Retail Media &Partner Ecosystem
- Innovation, Sustainability & Thought Leadership
- Lead team &build leaders
- Stake holder management
- Leverage data and consumer insightsto deliver targeted,meaningful, and contextually relevant brand communication
- Build and communicate our differentiated brand story using an integrated media ecosystem — combining traditional, digital, and data-driven touchpoints for maximum reach, engagement, and conversion.
- Use consumer insights, digital storytelling, and innovation to create new shopping missions, moments, and experiences that drive incremental demand and frequency.
- Leverage analytics, NPS, and customer listening tools to strengthen brand perception on value and service, and proactively act on insights to close experience gaps.
- Leverage technology, automation, and digital tools to build scalable SOPs and frameworks that ensure consistency, speed, and quality in marketing execution across all channels.
Core Competencies & Skills Required
Desired qualification and experience
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Brand • Anand, IN
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