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Content Writer – SaaS (Marketing)

Content Writer – SaaS (Marketing)

Procreator - Digital Design AgencySeawoods, MH, in
10 days ago
Job type
  • Quick Apply
Job description

Job Description

Job Description (JD)

Role Overview

We’re hiring a creative, detail-obsessed Content Writer to craft high-quality, on-brand content for leading SaaS platforms. You’ll turn complex product capabilities—journey orchestration, segmentation, offers, and analytics—into crisp stories that drive awareness, adoption, and customer success across channels : blogs, social, website, email, and journey templates . You’ll collaborate with marketing, product, and design teams to ensure every asset reaches the right audience at the right moment in the customer journey.

What You’ll Do

  • Plan, write, and manage content for marketing initiatives : blog articles, social campaigns, landing pages, journey templates , email sequences, one-pagers, product updates, and case studies.
  • Translate technical features (e.g., audience segmentation, campaign workflows) into clear benefits for multiple personas (marketing ops, campaign managers, CMOs).
  • Map content to customer journey stages with channel-specific adaptations.
  • Partner with design to produce cohesive assets; provide tight briefs, microcopy, and story-driven narrative structures.
  • Collaborate with product marketing to maintain positioning and messaging consistency; update assets as features evolve.
  • Use analytics to monitor performance (traffic, CTR, activation, demo sign-ups, time-on-page) and iterate based on insights.
  • Maintain brand voice and editorial standards; manage content calendars and contribute to campaign themes.

Requirements

Must-have Skills

  • 2–4 years of content writing for SaaS / technology products, preferably in MarTech / marketing automation.
  • Proven ability to write for multiple channels (blog, social, web, email, in-product / journey templates) with consistent tone and voice.
  • Strong research chops; able to interview SMEs and synthesize complex information quickly.
  • Excellent editing / proofreading; command of structure, clarity, and narrative.
  • AI-in-Workflow : Practical use of AI tools for ideation, outlines, first-draft acceleration, repurposing snippets, and SEO support—always with human editorial judgment and compliance.

    • Good-to-have Skills

  • Familiarity with marketing concepts (audience, journeys, offers, personalization) and how content supports each stage.
  • Basics of SEO (search intent, on-page structure, internal linking) and keyword research workflows.
  • Experience working with analytics (Google Analytics, Search Console, or social insights) to inform content iteration.

    • Success Metrics

  • Growth in qualified traffic and engagement on target assets.
  • Content throughput against calendar SLAs while maintaining quality.
  • Positive feedback from stakeholders and measurable impact on key KPIs.

    • Benefits

    Benefits @ ProCreator

  • Wealth-Building : ESOPs & SAR, project / employee referral bonuses, profit-sharing.
  • Ergonomics : Top-tier chairs, standing desks, and training.
  • Health & Wellness : Insurance up to INR 5,00,000 , subsidized gym, full-body & eye check-ups.
  • Upskilling : Courses, professional development funds, mentors, and ProCreator Innovation Fund (PIF) up to INR 50,000 .
  • Flexibility : Hybrid / in-office options.
  • Team Retreats & wellness seminars.
  • Mentorship & Leadership development; hackathons.

    • Requirements

    We are looking for a creative and detail-oriented Content Writer with 2-3 years of experience, ideally within the SaaS industry. In this role, you will produce engaging and high-quality content across various marketing channels including social media campaigns, blogs, and journey templates. Your primary goal will be to communicate complex product features in a simple, compelling manner to drive engagement and customer understanding. If you’re passionate about content creation and have experience in supporting marketing initiatives for SaaS products, we’d love to hear from you! What You Need to Bring to the Table :

  • Ability to create diverse content, such as social media posts, blogs, email campaigns, and journey templates that engage customers and enhance the product experience.
  • Prior experience working with SaaS companies, with the ability to simplify technical features into compelling stories for multiple audiences.
  • A deep understanding of marketing content strategies, particularly in relation to product marketing and customer journeys.
  • Knowledge of writing for different platforms, including social media, blogs, and website copy, ensuring tone and voice are consistent and aligned with brand guidelines.
  • Strong research skills to understand target audiences and develop relevant, persuasive content.
  • Familiarity with marketing automation tools and how content fits within customer journey maps. What You Will Do :
  • Write and manage content for a SaaS product’s marketing initiatives, including social media campaigns, blog articles, journey templates, and other promotional materials.
  • Develop content that clearly articulates product benefits and features, tailored for different stages of the customer journey.
  • Work with marketing teams to ensure all content aligns with the broader marketing strategy and helps drive customer engagement.
  • Write journey templates that map out customer experiences, delivering content that resonates with users at each touchpoint.
  • Research industry trends and customer pain points to develop content that addresses the needs of the target audience.
  • Collaborate with designers, marketers, and product managers to ensure content is cohesive with visual elements and adheres to brand voice.
  • Monitor content performance using analytics tools and refine strategies based on engagement data and KPIs. Requirements Must-Have Skills :
  • 2-3 years of content writing experience, ideally for SaaS or technology products.
  • Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
  • Proven ability to write for different channels such as blogs, social media, and product marketing.
  • Strong editing and proofreading skills with attention to detail. Good-to-Have Skills :
  • Familiarity with content creation for marketing automation tools.
  • Basic knowledge of SEO and content marketing strategies for organic search.
  • Understanding of content performance metrics and experience with tools such as Google Analytics or social media insights. Benefits
  • Wealth-Building Opportunities : Benefit from ESOPs (Employee Stock Ownership Plans) and SAR (Stock Appreciation Rights programs), along with project referral, employee referral bonuses, and profit-sharing opportunities.
  • Ergonomic Workplace : Experience comfort and productivity with top-tier ergonomic chairs, standing desks, and comprehensive training programs.
  • Comprehensive Health & Wellness : Prioritize your well-being with health insurance coverage up to INR 5,00,000, subsidized gym memberships, and full-body and eye check-ups.
  • Upskilling & Professional Growth : Unlock your potential with access to extensive learning courses, professional development funds, seasoned mentors, and the ProCreator Innovation Fund (PIF) up to INR 50,000.
  • Flexible Work Arrangements : We offer the flexibility of working from the office as well as hybrid work arrangements.
  • Team Retreats : Foster strong connections and emotional wellness through annual retreats focused on team-building.
  • Supportive Culture : Thrive in an environment that values your feedback, offers wellness seminars, and implements policies supporting your emotional and intellectual growth.
  • Mentorship & Leadership Development : Elevate your skills with mentorship programs, participate in hackathons, and access leadership development initiatives.
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